I’m obsessed with viral loops. Andrew Chen writes a great post: 5 crucial stages in designing your viral loop. Go read it. Good viral loops won’t guarantee success, but they can make a huge difference in attracting prospects and converting them into customers. By virtue of the fact that viral loops spread your product / […]
Increase Lead Generation or Optimize Conversions?
Before you spend time & money increasing leads, you should look at improving and optimizing conversions. In order to optimize conversion you do need some number of leads, but the number doesn’t have to be huge. As soon as you start to see consistent metrics on conversion (and you need to make sure you define […]
Do Your Customers Link Value to Price?
A lot of people equate value with price. The higher the price, the higher the value must be, right? I’ve seen this repeatedly in the B2B world selling software to mid-to-large enterprises. It’s certainly not always the case, but it’s more common than you might realize. And it speaks to the possibility that you can […]
I Love Customers
Customers are great. If you don’t think so, you’ll never succeed. Surprisingly, a lot of people consider their customers to be “the enemy” or a nuisance they’re forced to deal with. Just remember that customers: pay the bills provide good feedback find bugs you’ll never find on your own use your product in new ways […]
7 Ways to Guarantee Customers Never Buy From You Again
Too many companies treat their customers like crap. It’s frustrating and inexcusable. You don’t like being treated like crap, right? So why treat your customers that way? Recently my family went to get photos taken at a store called Magenta. It’s a Montreal-based success story, started by an entrepreneur and built into numerous stores across […]