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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Speaking Gigs, Training, Discounts, Free Tickets and More

October 13, 2016 by Ben Yoskovitz 1 Comment

I don’t normally post about speaking engagements, conferences or training sessions that I’m conducting, but there are a bunch of upcoming events that I hope interest people. Along with that, I have discounts and free tickets to give away–so why not do it all at once?!?! 1. Product Strategy for Designers I’m doing a 2-day […]

Filed Under: Business

Customer Support is the Ultimate Learning Experience

February 17, 2014 by Ben Yoskovitz 5 Comments

Last week I read a great blog post from the CEO of FullContact, Bart Lorang, about his company’s experience providing customer support. And then on Friday night I had one of the worst experiences ever at Pipa Restaurant in Halifax. I’ll never be going back there. Both the blog post from Bart, and the horrible […]

Filed Under: Business

Enough Free Content

March 3, 2013 by Ben Yoskovitz 20 Comments

I produce a fair amount of content, and I give most of it away for free. I’m writing a book, and although the book costs money, it’s basically free (~$16 for the hard cover and ~$10 for the e-book); priced so low that it really shouldn’t be an issue for people. Plus it took over […]

Filed Under: Business

How To Find Perspective and the Right Focus for Your Business

January 17, 2011 by Ben Yoskovitz 5 Comments

It’s amazing how often something is obvious to one person and not another. Granted, in some cases it’s because nothing is actually that obvious, the issue at hand is murky and no one really knows what they’re doing. That happens more than we’d like to admit. But in a lot of cases there are reasons […]

Filed Under: Business

Device Addiction: How the iPad Changes the Way Kids Interact with Technology

October 12, 2010 by Ben Yoskovitz 16 Comments

The iPad is an addictive device. So was the iPhone (and iPod Touch), but the iPad takes device addiction to a new level. For kids, that’s mostly because of the size (vs. iPhone): it’s bigger, easier to handle, and the graphics look fantastic. I think the iPad will fundamentally change how children interact with technology. […]

Filed Under: Business

Efficiency isn’t a Sellable Value Proposition

July 5, 2010 by Ben Yoskovitz 26 Comments

When ranking value propositions to pitch customers, efficiency should be at the bottom of the list. It doesn’t mean enough or have enough real value to inspire purchasing decisions. For starters, efficiency means different things to different people. Who will be more efficient? Is it the person using the software, or are the efficiencies realized […]

Filed Under: Business

Enterprise Software Should Be Fun

May 17, 2010 by Ben Yoskovitz 14 Comments

Where does it say that enterprise software has to be boring, complicated and painful to use? Dave Concannon asks a much less rhetorical question in his blog post: Can Game Mechanics make Serious software “sticky”? There are two things I loved about Dave’s post: He talks about being addicted to MUDs. (Who wasn’t right? Hell, […]

Filed Under: Business

How To Implement a Proactive Customer Support Strategy

January 15, 2010 by Ben Yoskovitz 15 Comments

I’ve said before that great customer support has to be proactive. But what exactly does that mean? The goal of proactive support is to identify and resolve issues before they become problems. In some cases you can be so successful with proactive customer service that you can solve problems before customers even realize they exist. […]

Filed Under: Business

Creating Customer Touchpoints

January 13, 2010 by Ben Yoskovitz 15 Comments

When was the last time you played Red Rover? The game is quite simple. You create a chain of people who hold hands (roughly at arm’s length from each other) and the other team tries to break the chain of people. Breaking through the chain is usually quite easy. The connections just aren’t that strong. […]

Filed Under: Business

Great Customer Service Drives Revenue and Profitability

January 12, 2010 by Ben Yoskovitz 17 Comments

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. The […]

Filed Under: Business

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Ben Yoskovitz

Founding Partner at Highline BETA, a startup co-creation company that launches new ventures with leading corporations and founders.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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