• Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me

Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Increase Lead Generation or Optimize Conversions?

October 8, 2009 by Ben Yoskovitz

Before you spend time & money increasing leads, you should look at improving and optimizing conversions.

In order to optimize conversion you do need some number of leads, but the number doesn’t have to be huge. As soon as you start to see consistent metrics on conversion (and you need to make sure you define conversion clearly too), you can look at optimization.

It’s a lot cheaper and less risky to work on improving conversions than it is to generate more leads.

Fairly simple A/B testing, landing pages and basic metrics analysis can give you the tools needed to optimize conversions. None of this has to be expensive or overly complicated, but it does require a lot of attention to detail, focus and commitment.

As soon as conversion increases – even a small amount – any investment made in generating leads is going to be much more valuable.

To learn more about A/B testing and conversion metrics, visit these sites:

  • Which Test Won?
  • ABTests.com
  • KISSMetrics blog

And follow these people on Twitter:

  • KISSMetrics
  • Cindy Alvarez
  • Hiten Shah
  • Eric Ries

Filed Under: Marketing

Want more content like this?

Signup for free and you'll get new content as soon as it's available. Thanks!

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

Buy Lean Analytics

Lean Analytics

"Lean Analytics is the missing piece of Lean Startup!" - Dan Martell, founder Clarity

Get the book at leananalyticsbook.com

Get updates

I've moved to Focused Chaos a newsletter focused on startups, investing and more. Please visit there to subscribe and get weekly content.

  • Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me
Views expressed here are mine and mine alone.

Copyright © 2023 · Built on the Genesis Framework