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The New GoInstant – Come Check it Out!

July 17, 2013 by Ben Yoskovitz

Working at GoInstant has been an incredible experience. I joined in the fall of 2011. About a year later we announced the acquisition by Salesforce. Everyone asks me, “What’s it look to work at Salesforce?” My response is usually something like, “Pretty damn good.” We’re well taken care of. We’ve grown the team, have lots of room to do our thing, and today we’re launching an awesome, new product.

GoInstant has always been about making the web a shared experience, where two or more people can get together and collaborate, work, and help one another in real-time. Today we’re moving closer to seeing that vision realized.

We’ve just launched a new version of GoInstant that’s targeted to developers. We’re not making a ton of noise about it, or screaming from rooftops (I don’t believe in “big launches” for startups); instead we want to get our technology into developers’ hands, collect feedback and iterate quickly. If you’re a developer please go check it out at goinstant.com. If you know a developer, please send them our way.

The new GoInstant is about making the Multiplayer Web a reality.

What is the Multiplayer Web? Check out co-founder, Jevon MacDonald’s blog post about it … ultimately it’s about enabling real-time, multi-user experiences across any and all web (and native) applications. You take GoInstant’s tech (in the form of an API + docs) and integrate it into your own application. It’s easy and quick to do. We take care of all the complexities involved in multi-user experiences and let you focus on what matters to you: your core application and your users/customers.

I see a lot of use cases out there already, where developers have implemented real-time into their apps, and I know we’ll see more. Think: the Google “doc-ification” of the Web. That’s GoInstant.

The product we released today is an MVP. It’s early. We wanted to get it into people’s hands quickly and learn from the outside world. Our product is new and so is our approach: open, transparent and focused on delivering useful, amazing tools to developers. So I hope you’ll check it out, sign up, test it out and give us your feedback. And stay tuned for much more in the coming weeks and months.

Filed Under: GoInstant

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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