Where does it say that enterprise software has to be boring, complicated and painful to use? Dave Concannon asks a much less rhetorical question in his blog post: Can Game Mechanics make Serious software “sticky”? There are two things I loved about Dave’s post: He talks about being addicted to MUDs. (Who wasn’t right? Hell, […]
Take the Mystery out of Software Pricing
Pricing software isn’t a pure science. Far from it. But Neil Davidson does an awesome job of demystifying product and software pricing in his book, Don’t Just Roll the Dice – A usefully short guide to software pricing. The book is very short, and he’s made it available for free as a downloadable e-book. Just […]
Do Your Customers Link Value to Price?
A lot of people equate value with price. The higher the price, the higher the value must be, right? I’ve seen this repeatedly in the B2B world selling software to mid-to-large enterprises. It’s certainly not always the case, but it’s more common than you might realize. And it speaks to the possibility that you can […]
How-To Price Your Software Product
Deciding on pricing for a software product is never easy. There are a lot of variables and unknowns. There are certainly no guarantees. But there are some fundamental things to look at when deciding on how to price your software product. Frequency. One of the first major decisions you have to make is on frequency. […]
Technology to Sales: The Evolution of a Software Startup
Software startups always start out very heavily focused on technology. They have to be; they’re building some kind of software application and most of their time has to go into doing that properly. Most software startup teams are made up entirely of developers or weighted in that direction. Have a team of 4? I bet […]
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