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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

The New GoInstant – Come Check it Out!

July 17, 2013 by Ben Yoskovitz

Working at GoInstant has been an incredible experience. I joined in the fall of 2011. About a year later we announced the acquisition by Salesforce. Everyone asks me, “What’s it look to work at Salesforce?” My response is usually something like, “Pretty damn good.” We’re well taken care of. We’ve grown the team, have lots […]

Filed Under: GoInstant

Moving Towards a Continuous Integration and Deployment Process

July 26, 2012 by Ben Yoskovitz

Believing in continuous process improvement is one thing, implementing it is another story. But that’s part of the product manager’s job — to evaluate the processes you have in place for product development, find the trouble spots and try to fix them. In fact, that’s everyone’s job: standing by while things aren’t working is a […]

Filed Under: Product Management

GoInstant To Be Acquired by Salesforce

July 10, 2012 by Ben Yoskovitz

So here’s some big, big news … GoInstant has agreed to be acquired by Salesforce. You can read our blog post about the news here: http://www.goinstant.com/goinstant-to-be-acquired-by-salesforce-com/. This is an incredible day for GoInstant, the team and for me personally. I joined the company back in October. I knew I was in for a ride; I […]

Filed Under: GoInstant

Moving to Halifax for GoInstant

June 1, 2012 by Ben Yoskovitz

In October 2011 I announced that I was joining GoInstant, which provides co-browsing technology to the enterprise. GoInstant is an awesome company. I’ve loved my experience there so far. We’ve made a ton of progress, learned a ton, and we’re putting our foot on the gas pedal. It has been, and will continue to be, […]

Filed Under: GoInstant

GoInstant is Hiring Web Developers and a Senior QA Engineer

December 21, 2011 by Ben Yoskovitz

I joined GoInstant a couple months ago. It’s been a great experience so far. We’ve been signing up beta customers (big and small) primarily in the B2B SaaS space (for sales and support) and e-commerce (for assisted sales), and launching new features. 2012 is going to be an amazing, action-packed year for GoInstant. And to […]

Filed Under: GoInstant

Small Features

November 24, 2011 by Ben Yoskovitz

We often measure the “size” of a feature based on how hard it is to build (development time) and how hard it is to use (for end users.) So a “small feature” is one that’s easy to code and easy to use. But are small features really that easy to build? Coding a feature may […]

Filed Under: Product Management

The Future of the Web is Shared

October 31, 2011 by Ben Yoskovitz

GoInstant makes it possible to share the web. That means two or more people can browse the web together, in real-time. I like to think of it like a “3rd web browser” that sits between the people who are sharing it. Jevon MacDonald (co-founder & CEO) published a guest post on Joyent’s blog about the […]

Filed Under: GoInstant

A New Challenge and a New Opportunity: Joining GoInstant

October 24, 2011 by Ben Yoskovitz

Recently I announced that Year One Labs was mostly complete; at least our active incubation phase. Instead of rehashing that, I’ll just re-publish this part of that post: Year One Labs was the perfect antidote to my experiences just prior to starting it (which involved trying to build a company in the recruitment space during […]

Filed Under: Personal Development

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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