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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Enterprise Software Should Be Fun

May 17, 2010 by Ben Yoskovitz

Where does it say that enterprise software has to be boring, complicated and painful to use? Dave Concannon asks a much less rhetorical question in his blog post: Can Game Mechanics make Serious software “sticky”? There are two things I loved about Dave’s post: He talks about being addicted to MUDs. (Who wasn’t right? Hell, […]

Filed Under: Business

Enterprise 2.0 Startups – Know Your Market

August 21, 2008 by Ben Yoskovitz

I started my first company in 1996. A couple years later that company morphed from a service business (offering web design and development services) into a product business with the launch of our web-based project management application. Those were the early years of Software-as-a-Service (SaaS). In fact, we were referred to as an ASP (Application […]

Filed Under: Startups

Lessons Learned Running a SaaS Business

March 10, 2008 by Ben Yoskovitz

I’ve been involved with SaaS businesses (Software as a Service) for just about 9 years. My previous company to Standout Jobs was a SaaS vendor. And in many respects, so is Standout Jobs. Byron Deeter from Bessemer Venture Partners recently published his 10 Laws for Being “SaaS-y”. Ten rules to live by when startup a […]

Filed Under: Business

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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