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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

The MVP is a Process not a Product

January 25, 2011 by Ben Yoskovitz

MVP = Minimum Viable Product But should it? My esteemed colleague Raymond Luk is well known for his catchy quotes. If only we could post more of his catchphrases on Twitter. Lots of “OH” material at Year One Labs partner meetings… So yesterday, Raymond said, “The MVP is a process, not a product…” And that’s […]

Filed Under: Customer Development

Target Markets: Should be Disrupted vs. Ready for Disruption

September 23, 2010 by Ben Yoskovitz

There are a lot of markets that should be disrupted. Big, juicy, billion+ dollar markets that deserve disruption. But there’s a big difference between a market that should be disrupted and one that’s ready to be disrupted. And the distinction is important. Take the HR / Recruitment space. It should be disrupted. It’s huge, there’s […]

Filed Under: Startups

Launching Year One Labs – An Early Stage Seed Accelerator

September 5, 2010 by Ben Yoskovitz

Today is a big day. After 6 or so months, I’ve launched my new startup: Year One Labs. Year One Labs is an early stage seed accelerator that will help fund and build startups, primarily in the web and mobile spaces. Although we’ll be in the business of helping others launch their startups, Year One […]

Filed Under: Startups

Scratching Your Own Itch May be Detrimental to Your Startup’s Health

August 12, 2010 by Ben Yoskovitz

A lot of startups come into existence when the founders work to solve their own problems. They “scratch their own itch” and (hopefully!) find that lots of other people are itchy too. But there are significant risks as well. These days a lot of startups are launched quickly with a couple of technical co-founders. That […]

Filed Under: Customer Development

Product-Market Fit or Market-Product Fit?

August 10, 2010 by Ben Yoskovitz

When starting out a project we know how important it is to get out of the building, talk to prospects and figure out whether our idea holds any merit. That’s the basis of Customer Development. And the goal is to get to Product-Market Fit, where the product is validated and built for a specific market, […]

Filed Under: Customer Development

In Customer Interviews Don’t Rush to Pitch the Solution

July 14, 2010 by Ben Yoskovitz

All the theory in the world won’t make a lick of difference if you don’t get into the field and do something. That’s why advice isn’t worth as much as it should be, and isn’t nearly as effective as it should be. Entrepreneurs consistently make the same mistakes over and over, even when there are […]

Filed Under: Customer Development

Being Wrong is So Hard But So Good

July 13, 2010 by Ben Yoskovitz

No one likes being wrong. It’s frustrating, demoralizing and irritating. Some people flat out refuse to be wrong … ever. You know the type, right? Being wrong is so hard. But it can be so good too. If you can accept being wrong (at least from time to time!), then you’re more likely to have […]

Filed Under: Customer Development

Efficiency isn’t a Sellable Value Proposition

July 5, 2010 by Ben Yoskovitz

When ranking value propositions to pitch customers, efficiency should be at the bottom of the list. It doesn’t mean enough or have enough real value to inspire purchasing decisions. For starters, efficiency means different things to different people. Who will be more efficient? Is it the person using the software, or are the efficiencies realized […]

Filed Under: Business

Riding a Mega-Trend Isn’t the Same as Solving a Real Problem

July 2, 2010 by Ben Yoskovitz

Mega-trends are good. Investors like mega-trends. There are lots of opportunities that exist as a result of mega-trends. For example: The population of old people is going to massively overshadow the population of younger people that can replace them in the workforce. That sure looks like a huge opportunity in the recruitment space! But be […]

Filed Under: Startups

Useless Feedback

June 14, 2010 by Ben Yoskovitz

Not all feedback is created equal. A lot of feedback is useless. This isn’t necessarily the fault of the person providing the feedback. Oftentimes it’s the fault of the person requesting it, because they don’t really understand why they’re asking for it in the first place. Startup founders need to go out and validate what […]

Filed Under: Customer Development

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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