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MarketingSherpa – Will You Answer Me?

June 23, 2006 by Ben Yoskovitz

No, this isn’t a post about MarketingSherpa’s blog awards and the voting trouble they’ve had. This is a post about MarketingSherpa’s customer support.

About a week ago, I got into a conversation (via email) with Paul Allen about IGotNewsForYou. As usual, I was looking for feedback, as well as expressing my appreciation for his blog. Paul responded quickly, emails went back and forth and at one point he referred me to a MarketingSherpa interview transcript with the CEO of AmericanGreeting.com.

AmericanGreetings is a behemoth in the e-card business, and since IGotNewsForYou is in a similar business, it makes sense that I should read this interview, where, according to Paul, the CEO of AmericanGreetings shares their entire story of pricing, marketing, using freebies, etc.

Great! I need as much help as I can get, so off I go to MarketingSherpa’s website to find this transcript. Paul told me it was “a couple hundred dollars” so that would probably help me find it.

I’ll skip all the details of my search through MarketingSherpa’s website and get to the point: I couldn’t find it. I found other AmericanGreeting references, but not what I was looking for.

So, I emailed MarketingSherpa. That was on June 21st. Ok, so it’s only been 2 days, but I expected a faster response, particularly from a website that promotes marketing, business success, etc. With that expectation, I’m being disappointed, slowly but surely as each moment passes and I don’t get a response. Am I wrong to have an expectation of quick response? I don’t think so…

Meanwhile, at Bazaarblog I’ve just read Brant’s post, How to Create a Customer for Life and that makes me even more disappointed with MarketingSherpa, but also encourages me that some companies get it when it comes to customer service.

Ok, MarketingSherpa, the ball’s in your court…

[tags]marketingsherpa, marketing sherpa, customer service, american greeting, american greetings, ecards, e-cards, online cards[/tags]

Filed Under: Business

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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