The Most Important Question You Can Ask When Networking


How Can I Help You?

This question is so effective because:

  1. It shows you care.
  2. It gives the person an opportunity to talk about themselves.
  3. It opens up opportunities.
  4. It’s easy for the person to reciprocate by asking the same question.
  5. It gets to the heart of networking.

So, how can I help you?

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January 23, 2007 Posted in Business by

  • http://www.pickthebrain.com/blog John Wesley

    Short and sweet, just how I like it. Or long and meaty works too.

  • http://www.pickthebrain.com/blog John Wesley

    Short and sweet, just how I like it. Or long and meaty works too.

  • http://mark.whiting.googlepages.com Mark Whiting

    I think this approach seems a little pretentious. I mean I think it assumes that you think you can help the person you are talking to. I am not sure if many people would mind this but I am certain that some people, who may have been more responsive via a different initial approach, will be turned off. That said, I do not have anything better to offer.

  • http://mark.whiting.googlepages.com Mark Whiting

    I think this approach seems a little pretentious. I mean I think it assumes that you think you can help the person you are talking to. I am not sure if many people would mind this but I am certain that some people, who may have been more responsive via a different initial approach, will be turned off. That said, I do not have anything better to offer.

  • http://www.instigatorblog.com Ben Yoskovitz

    Mark – that’s an interesting comment. Not what I was expecting, but I’m glad to get the discussion going!

    I don’t think of it as pretentious at all – we can all help everyone else with something. It might be a contact, it might be an idea, it might be something completely unexpected.

    Or maybe you can’t help, but it’s still nice to ask.

    I can see how it might sound pretentious, depending on the way you say it, but I think most people would appreciate the offer, even if there’s nothing you can do to help…

    What do others think?

    And thanks for commenting!

  • http://www.instigatorblog.com Ben Yoskovitz

    Mark – that's an interesting comment. Not what I was expecting, but I'm glad to get the discussion going!

    I don't think of it as pretentious at all – we can all help everyone else with something. It might be a contact, it might be an idea, it might be something completely unexpected.

    Or maybe you can't help, but it's still nice to ask.

    I can see how it might sound pretentious, depending on the way you say it, but I think most people would appreciate the offer, even if there's nothing you can do to help…

    What do others think?

    And thanks for commenting!

  • http://mark.whiting.googlepages.com Mark Whiting

    I think you are right. For the most part it is a good approach and even in the times that it would not be the best word choice it is still passive enough that problems are unlikely.

    I think that all to often I shy away from asking such a simple and direct question because I think it might be taken incorrectly. As a result I am sure I have missed some good opportunities. I will give it a shot next time.

    Thanks

  • http://mark.whiting.googlepages.com Mark Whiting

    I think you are right. For the most part it is a good approach and even in the times that it would not be the best word choice it is still passive enough that problems are unlikely.

    I think that all to often I shy away from asking such a simple and direct question because I think it might be taken incorrectly. As a result I am sure I have missed some good opportunities. I will give it a shot next time.

    Thanks

  • http://letsdosomethinggood.com lornadoone

    Depending on the situation, I also like to ask “How may I help you?” as the word “may” can indicate that I view helping them is a priviledge.

  • http://letsdosomethinggood.com lornadoone

    Depending on the situation, I also like to ask “How may I help you?” as the word “may” can indicate that I view helping them is a priviledge.

  • http://healthywebdesign.com Dawud Miracle

    Gosh I love semantics. Ben, I fully get what you're saying. It's all in the approach. And the approach needs to be tailored to each situation.

    I fully agree with your overall message. After all, haven't we all heard that we give to receive?

  • http://healthywebdesign.com Dawud Miracle

    Gosh I love semantics. Ben, I fully get what you’re saying. It’s all in the approach. And the approach needs to be tailored to each situation.

    I fully agree with your overall message. After all, haven’t we all heard that we give to receive?

  • http://www.instigatorblog.com Ben Yoskovitz

    Mark – if you do give it a try, let me know what happens, good or bad (but hopefully good!)

    Lorna – using the word “may” is a nice twist. But it also gives the impression of serving at a restaurant, which isn't what you're doing (not that there's anything wrong with that.) You're asking because you DO bring certain talents to the table and you want to offer those openly.

    Dawud – Thanks for stopping by and commenting, it's appreciated. Yes, the approach needs to be tailored. And certainly I wouldn't start a conversation with this question. But it's a good way to *really get into networking* and not just beat around the bushes.

  • http://www.instigatorblog.com Ben Yoskovitz

    Mark – if you do give it a try, let me know what happens, good or bad (but hopefully good!)

    Lorna – using the word “may” is a nice twist. But it also gives the impression of serving at a restaurant, which isn’t what you’re doing (not that there’s anything wrong with that.) You’re asking because you DO bring certain talents to the table and you want to offer those openly.

    Dawud – Thanks for stopping by and commenting, it’s appreciated. Yes, the approach needs to be tailored. And certainly I wouldn’t start a conversation with this question. But it’s a good way to *really get into networking* and not just beat around the bushes.

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  • http://www.instigatorblog.com Ben Yoskovitz

    Testing comment subscriptions.

  • http://www.instigatorblog.com Ben Yoskovitz

    Testing comment subscriptions.

  • http://healthywebdesign.com Dawud Miracle

    I get it. I sometimes find myself beating around the bush. So I’m glad you said that. It will remind me to think about this as I’m building relationships with bloggers.

  • http://healthywebdesign.com Dawud Miracle

    I get it. I sometimes find myself beating around the bush. So I'm glad you said that. It will remind me to think about this as I'm building relationships with bloggers.

  • http://notesaboveground.blogspot.com Yu

    I think you’re already helping a lot of us out by having this challenge. Really great ideas Ben. I’m enjoying the series. Keep ‘em coming!

  • http://notesaboveground.blogspot.com Yu

    I think you're already helping a lot of us out by having this challenge. Really great ideas Ben. I'm enjoying the series. Keep 'em coming!

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks Yu – glad you’re enjoying the posts on networking and buzz marketing.

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks Yu – glad you're enjoying the posts on networking and buzz marketing.

  • http://www.pinkapple.com.au Chris Owen

    Oh Beautifully succinct Ben!
    And to answer your question, for the moment you can help me by keeping on writing this blog the way you are. I’m a newish visitor despite hearing your name around the traps for a while, but am enjoying everything I read.

  • http://www.pinkapple.com.au Chris Owen

    Oh Beautifully succinct Ben!
    And to answer your question, for the moment you can help me by keeping on writing this blog the way you are. I'm a newish visitor despite hearing your name around the traps for a while, but am enjoying everything I read.

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  • http://www.AdayVA.com Denise Aday

    Hi Ben – I’m going to take you literally! You can help me by referring any professional speakers, business or life coaches, and independent consultants you know who are overwhelmed with administrative and marketing details. Anyone who has to be out there “doing” business and would benefit from having a go-to person behind the scenes “taking care” of business.

    You can find out all about my virtual assistance services and how to contact me at http://www.AdayVA.com. I can also provide great client references.

    So send folks my way!

    Now, how can I help you? – Denise

  • http://www.AdayVA.com Denise Aday

    Hi Ben – I'm going to take you literally! You can help me by referring any professional speakers, business or life coaches, and independent consultants you know who are overwhelmed with administrative and marketing details. Anyone who has to be out there “doing” business and would benefit from having a go-to person behind the scenes “taking care” of business.

    You can find out all about my virtual assistance services and how to contact me at http://www.AdayVA.com. I can also provide great client references.

    So send folks my way!

    Now, how can I help you? – Denise

  • http://chichi.networkmarketingcentral.com Chichi

    Thanks for your concise and helpful post. Reminds me of a question suggested by the writer of a book on networking. I think the question was: “how will I know if someone I’m talking to is a good prospect for you?” I guess this is not quite the same thing as “how can I help you?” Or is it?

  • http://chichi.networkmarketingcentral.com Chichi

    Thanks for your concise and helpful post. Reminds me of a question suggested by the writer of a book on networking. I think the question was: “how will I know if someone I'm talking to is a good prospect for you?” I guess this is not quite the same thing as “how can I help you?” Or is it?

  • http://www.enivamembers.com/roland Roland

    Hello Ben,

    I agree with you completely, and here’s why: Let me tell you a quick story of what just happened to me.

    I’m in the accelerated debt payoff business – I teach people how to pay off all their debts with no increase in income and no additional money out of their pockets. So I got an email from a banker who wanted to connect in a networking group I belong to. I called him back and asked him that question – “What can I do for you?” He said “I’m not sure there IS anything you can do for me. I’m in the mortgage business, and you seem to work with mortgages, so I thought I could help YOU. Why do you think you can help me?” Like I was being pretentious, right? heh heh heh

    Well, he asked, so I explained, and within 20 minutes, I had knocked his socks off. But it all started with that “pretentious” question. For Mark, if you KNOW that what you have is appropriate to increase the quality of someone’s life, it’s your RESPONSIBILITY to ask that question, or you’re depriving your future friends and doing them a disservice.

    Just my own opinion, and I could be wrong. But it hasn’t failed me yet.
    :)

  • http://www.enivamembers.com/roland Roland

    Hello Ben,

    I agree with you completely, and here's why: Let me tell you a quick story of what just happened to me.

    I'm in the accelerated debt payoff business – I teach people how to pay off all their debts with no increase in income and no additional money out of their pockets. So I got an email from a banker who wanted to connect in a networking group I belong to. I called him back and asked him that question – “What can I do for you?” He said “I'm not sure there IS anything you can do for me. I'm in the mortgage business, and you seem to work with mortgages, so I thought I could help YOU. Why do you think you can help me?” Like I was being pretentious, right? heh heh heh

    Well, he asked, so I explained, and within 20 minutes, I had knocked his socks off. But it all started with that “pretentious” question. For Mark, if you KNOW that what you have is appropriate to increase the quality of someone's life, it's your RESPONSIBILITY to ask that question, or you're depriving your future friends and doing them a disservice.

    Just my own opinion, and I could be wrong. But it hasn't failed me yet.
    :)

  • http://mark.whiting.googlepages.com Mark Whiting

    I think you are totally right. That is a good example. So I guess I think a problem occurs when you do not actually have something solid to offer. I think despite the situation there is usually something you can offer someone however it can be hard to work out what it is in a 20 minute conversation. Perhaps that is part of my problem, I do not know what I need to offer a given person.

  • http://mark.whiting.googlepages.com Mark Whiting

    I think you are totally right. That is a good example. So I guess I think a problem occurs when you do not actually have something solid to offer. I think despite the situation there is usually something you can offer someone however it can be hard to work out what it is in a 20 minute conversation. Perhaps that is part of my problem, I do not know what I need to offer a given person.

  • Romelle

    Chichi, I read that book. The book was Endless Referrals. That wasn’t the only great question/suggestion in there. I think the point of either the “How can I help you?” question and Chichi’s example is not so much actually being able to help the person initially, but more about how to help them build up their business, which would cause some people to want to return the favor. Obviously, if you’re in a networking group, the point of the group is to generate leads for each other, so that everyone helps everyone else increase revenue for their own business. Like Roland, this is just my opinion.

  • Romelle

    Chichi, I read that book. The book was Endless Referrals. That wasn't the only great question/suggestion in there. I think the point of either the “How can I help you?” question and Chichi's example is not so much actually being able to help the person initially, but more about how to help them build up their business, which would cause some people to want to return the favor. Obviously, if you're in a networking group, the point of the group is to generate leads for each other, so that everyone helps everyone else increase revenue for their own business. Like Roland, this is just my opinion.

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks for all the great points folks!

    Roland – that’s a great story, congratz on knocking that guys socks off.

    Mark – if someone doesn’t have something great to offer, they’re in trouble no matter what they do. They probably shouldn’t be networking at all…

  • http://www.instigatorblog.com Ben Yoskovitz

    Thanks for all the great points folks!

    Roland – that's a great story, congratz on knocking that guys socks off.

    Mark – if someone doesn't have something great to offer, they're in trouble no matter what they do. They probably shouldn't be networking at all…

  • http://mark.whiting.googlepages.com Mark Whiting

    Ben,

    I agree. I think perhaps what I mean is more that one may not know the service they intend to offer to a specific client.

  • http://mark.whiting.googlepages.com Mark Whiting

    Ben,

    I agree. I think perhaps what I mean is more that one may not know the service they intend to offer to a specific client.

  • http://www.instigatorblog.com Ben Yoskovitz

    Hey Mark- I hear ya, makes sense. But the question “How can I help you?” doesn’t always mean, “What can I sell you?” In fact, it should rarely mean that I think. There are so many ways 1 person can help another…

    In fact, you might not even have ANY services to offer at all and still bring tons of value with that question.

  • http://www.instigatorblog.com Ben Yoskovitz

    Hey Mark- I hear ya, makes sense. But the question “How can I help you?” doesn't always mean, “What can I sell you?” In fact, it should rarely mean that I think. There are so many ways 1 person can help another…

    In fact, you might not even have ANY services to offer at all and still bring tons of value with that question.

  • Levell Moore

    I don’t think you are supose to come right out and ask ” How can I help you ” Literly to the other person. I think you should look at this as being in the back of your mind, then moving followed by the question.

  • Levell Moore

    I don't think you are supose to come right out and ask ” How can I help you ” Literly to the other person. I think you should look at this as being in the back of your mind, then moving followed by the question.

  • http://www.instigatorblog.com Ben Yoskovitz

    Levell – I think you definitely SHOULD ask this question. If you don’t ask, you can’t possibly get the answer. If you don’t ask, you can’t possibly get the other person thinking about how you could help, and coming to you later with ideas.

    You’re reaching out and saying, “I want to help. I’m here, whenever you need me.”

    It’s a great networking tool. Some might think it’s condescending, but I’ve never had that happen.

    You might want to re-phrase the question — “Is there something I can do to help you guys out?” or “What are you looking for help with right now?” But the concept is the same…

    Thanks for stopping by and giving us your thoughts!

  • http://www.instigatorblog.com Ben Yoskovitz

    Levell – I think you definitely SHOULD ask this question. If you don't ask, you can't possibly get the answer. If you don't ask, you can't possibly get the other person thinking about how you could help, and coming to you later with ideas.

    You're reaching out and saying, “I want to help. I'm here, whenever you need me.”

    It's a great networking tool. Some might think it's condescending, but I've never had that happen.

    You might want to re-phrase the question — “Is there something I can do to help you guys out?” or “What are you looking for help with right now?” But the concept is the same…

    Thanks for stopping by and giving us your thoughts!

  • http://urbanworkbench.com urbanmike

    A company I used to work for was really into the mutual benefit of any interaction or transaction, and really this is what networking is about is it not? Your question might be seen as just an attempt to disguise the fact that you are really there to get something from them!

    Your thoughts?

  • http://urbanworkbench.com urbanmike

    A company I used to work for was really into the mutual benefit of any interaction or transaction, and really this is what networking is about is it not? Your question might be seen as just an attempt to disguise the fact that you are really there to get something from them!

    Your thoughts?

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  • http://www.instigatorblog.com Ben Yoskovitz

    Mike – networking is 100% about mutual benefit of interacting … but I don’t see how my question would seem like an attempted disguise to anything.

    If I ask, “is there any way I can help you?” it’s because I’m curious if there’s any way I can help you.

    The flip side is that I hope you’ll ask me too – which provides mutual benefit.

    I wouldn’t ask the question if I didn’t mean it. What if you get a response like, “I need X, Y, Z…oh and A, B and C too. Think you can help?” You’re going to look like a putz if you say, “Um…no. I didn’t think you really would need my help at all!”

About Ben Yoskovitz
I recently joined GoInstant as VP Product. GoInstant changes how we use the web, making it shareable like never before.

I'm also a Founding Partner at Year One Labs, an early stage accelerator in Montreal. Previously I founded Standout Jobs (and sold it). I'm a hands-on startup guy, helping companies grow successfully from the idea forward. You can reach me at byosko at gmail dot com.

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