From the category archives:

Social Media

What are the Social Media Roadblocks for Companies?

December 4, 2009

Seth Godin hits the nail on the head in reference to using the Web and social media for your business:
The problem is no longer budget. The problem is no longer access to tools.
The problem is the will to get good at it.
There also remains a very pervasive fear within companies (especially at the C-level) to [...]

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Where’s the Surprise on the Web?

November 4, 2009

Join me for my latest obsession: Surprise.
In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web.
How often do you visit a website and get surprised?
Sure there are crazy, silly, surprising videos on YouTube. And those often spread like [...]

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How Social Media Improves Lead Conversion

October 12, 2009

A recent study by GroupM Search and comScore looked at the relationship between search marketing and social media. It’s an interesting read.
The crux of the report is that people who are exposed to a brand via social media are more likely to search directly for that brand (or search terms that are lower level/closer to [...]

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You Can’t Build Authority and Thought Leadership via Twitter

January 12, 2009

I’m a big fan of Twitter. It’s clearly gone mainstream in a number of ways and brings significant value for maintaining relationships, finding new ones, etc. But you can’t build authority and thought leadership through Twitter or other microblogging services (or aggregator-type services) like FriendFeed. Not unless you previously had some authority and reputation through [...]

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May’s Montreal Tech Entrepreneur Breakfast

May 9, 2008

Most people will tell you that breakfast is the most important meal of the day. So if you’re in Montreal, and you’re interested in technology and entrepreneurship, you should think about joining us for breakfast on Tuesday, May 13th @ 9am at Bistro, Etc.
Here are the details:

Tuesday, May 13th @ 9am
Location: Bistro, Etc. – [...]

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