5 Things That Keep Me Awake At Night

by Ben Yoskovitz

Experienced entrepreneurs (who have “been there, done that”) often ask the question, “So, what keeps you up at night?”

Short answer: My kids. And more specifically, my younger son, Quinn Alexander Yoskovitz, who recently turned 1 year old. He’s been a bit under the weather, teething like a werewolf and grumpy like a seriously-constipated old man (and if you’ve ever met one of those, you know what I’m talking about!) This all translates into a complete lack of sleep. For the past year I’ve lived on about 4-5 hours of sleep per night. Some nights are better. Some are worse. A couple nights ago I got a grand total of 2 hours of sleep! The night ended (and the day started) with me driving Quinn around the city so he’d sleep in the car. A large coffee, bagel, triple shot cappuccino and chocolate biscotti later, I dragged my ass home, exhausted (having driven around for 1.5 hours), with a vicious stomach ache. That was some day!

On a positive note, look how freaking cute he is…

Quinn Alexnader YoskovitzQuinn and Sam

(That’s Quinn’s older brother Sam in the right picture.) But enough about those darn kids…what else keeps me awake at night?

Well, there’s this little thing called Standout Jobs that keeps me fairly occupied during the day. And running a startup will keep the most easygoing of us awake at night.

All of that combined helps explain why I haven’t posted here as much as I’d like. But this isn’t about making excuses, I really do what to get some things off my chest (and hopefully these thoughts prove useful too!) So here are a few other things that keep me awake at night…

4 More Things That Keep Me Awake at Night

  1. The Difference Between Quick and Rash Decisions. CEOs and startup founders are forced to make a lot of decisions. It comes with the territory. And if you’re not a veteran entrepreneur you won’t have a lot of past experience to rely on. And you have to make the decisions quickly. Like … right now. Hurry up. Come on! Slow startups fail. You know it, and it means you have to make a ton of critical decisions constantly & very quickly. But are you making rash decisions? Quick and rash go hand-in-hand, but you don’t want to make rash decisions, because they’ll usually be the wrong ones. I don’t have a solid answer at the moment, and I think this is a subject I could explore in a lot more detail later on.
  2. Hiring Great People. If you’re not worried about hiring great people and making the right personnel decisions you’re doing something wrong. Seriously. And for a startup like Standout Jobs which is right at the threshold of evolving from a technology company to a sales/marketing company those hiring decisions become even harder. We know how to hire great technical talent…but hiring outside our comfort zone is another story.
  3. Puzzles. I think of startups like puzzles - at least the kind that have multiple ways of reaching the same conclusion. There’s no one absolute answer to a successful startup, but there are still a million pieces that all have to fit together properly at some point. A lot of this comes down to managing the day-to-day operations effectively. That’s something I have a good handle on, but as you start to think about longer term strategic initiatives, future product development, sales strategies, etc. … the puzzle keeps my head buzzing.
  4. My Health. Startup founders can’t balance everything all the time. It’s impossible. Something has to give. It’s not that you can’t achieve some amount of balance (and truth be told, you have to keep laughing about things otherwise you’re doomed!) but from time to time things will suffer. In my case that’s my eating habits. You’re in a rush, you eat crap. You’re tired, you eat more crap. Ugh. Ugh. Ugh.

So why do it?

The answer is simple: This is what I love to do. It’s what I was meant to do. No one said it’d be easy, but you don’t ask a professional hockey player why he suffers through all the aches, pains, injuries, ups and downs, etc. to play hockey at the highest level, right? They’re trying to be the best. They’re trying to win. They’re trying to make tons of money. And they love what they do.

The same holds true for startup entrepreneurs. Why go through it all? You better damn well love it…

And on that note, what keeps you awake at night? Please share!

June 1st, 2008
More in Humor, Startups
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43 Responses to “5 Things That Keep Me Awake At Night”

#1 Genuine Chris Johnson

The path.

I am on the path that I want to be on right now, and I want to stay on the path, but despite the fact that there are people like you, Fields, etc,

…there are always people that are telling you the path is elsewhere. And the amount of faith that you have to have is insane to make it in this business.

Am I nuts?

#2 Aaron Wood

The thing that keeps me up at night? Have I done everything possible to make my customers successful? I usually have done everything possible but I always do this to keep myself on my toes.

#3 Stephanie

Stuff I haven’t done - being a startup entrepreneur invariably means that a lot of things rely on me to get them done. I am gaining reliable staff slowly (refer your point 2), but there is the trust issue (another thing that keeps me awake).

I’ve already had ideas stolen and staff (now ex-staff) try and set up their own businesses.

Some days you wonder if it’s worth it.

#4 Vijay Goel, M.D.

Biggest thing for me is: Do I and each of my team members know what the 2 most important things each of us have to get done are in the short/medium/longer medium terms?

There are so many choices and so many ways to waste time– but letting the unimportant ones fall and getting the important steps for development/growth done– this is what will make or kill my business’s ability to storm the beaches of Normandy on our launch date.

I find it somewhat ironic that my health as well has been on the backburner– and my company’s mission is to help consumers engage in their health choices…

#5 Recycling Mike

What keeps me awake at night? It’s the feeling that I haven’t done enough during the day. I know it’s unhealthy, and one could only do so much. Even when I’m already half-asleep, the feeling just comes, bam! and I’m fully awake looking at the sharp details of the things I failed to do during the day. I only get poised to go back to sleep once I’ve mapped out the steps I need to do in the morning.

#6 Jian Chen

How to get more users to use my question and answer system, this is the #1 thing that keeps me up all night. Also, how to compete with Google in terms of the next generation search engine? It must be a search engine utilizing the mass wisdom and more user friendly as well.

So, all puzzles me…No answer yet.

#7 Alistair

I think my filters for Great Ideas have gone way up. If I’m not compelled to lose sleep over how awesome it is, then it’s not that interesting. So, ironically, I’m losing sleep over what’s cool enough to lose sleep over.

That said — I’m doing a lot of online stuff on various sites and at various events these days. Juggling all of that, and lacking any real feedback on how well it’s going (if you don’t count Google Analytics) is something to lose sleep over.

Oh, and there’s the disconnect between how great mornings feel (like newly bought school supplies) and how I didn’t get to all the things on my list come nighttime. But I think all entrepreneurs feel that one.

#8 Andy Strote

Gosh, so young and so earnest. Here are some suggestions for what should keep you up at night:

1. Did I drink enough beer today?
2. That steak I had for lunch - should it have been bigger?
3. Is it worth planning now for a middle age crisis? If so, which red convertible should I buy? And what multiple of my salary should it cost?
4. What etiquette is involved in going into a hard core bike shop and ordering a custom Harley?
5. Eliot Spitzer and me - contrast and compare.

Other than that, go for a good run before bed and get some sleep.

#9 Scott Bradley

What keeps me up at night?

-Exciting ideas that I continue to work on
-The exciting times of new challenges that I am facing
-Thinking about different ways to solve problems that I have
-Sometimes…thinking about someone I am falling for
-The thoughts about how fruitful my future will be

#10 Troy Bingham - Lead Response Management

Ha Ha! I feel your pain! I have a new born and no sleep as well. This is a good article but you left off gas prices. Other than that, you are right on.

lrmguru.blogspot.com

#11 Bill

1.Fear of writer’s block
2.Planning the next days To Do List
3.Wishing I had got everything done that was on today’s To Do List.

#12 Mike Michalowicz

1. My wife, when she rolls over in bed and kicks me. She’s a very active sleeper!

#13 Ruth Ann Macklin

You won’t getting anymore sleep when your son is a teenager! You’ll be driving around town looking for his car when he is out past curfew.

#14 Daniel

Thinking of ideas of how to make more money, lol.

#15 John Gillett

My kids kept me up as babies, toddlers…and now as teens. Now that they’re almost out of the proverbial nest I worry about the diintegration of freedom, jobs and integrity in America.

#16 Lacey

I usually sleep pretty well at night — I love my sleep! — but I find the times that I’m kept awake is when I feel like I’m on the edge of something new. And with a startup, that can happen fairly often. Sometimes the thought of, “What might tomorrow bring?” is exciting / nerve-wracking enough to keep me up for hours. Great post.

#17 RainMan

Thinking of ideas of how to make more money, that’s good one Daniel i agree with you

#18 Ernesto

When I have done everything possible but I always do this to keep myself on my toes.

#19 Stuart

I think health is the most important one to be honest. Too many Entrepreneurs concentrate too much on making money and stressing about work that they run themselves into the ground and cannot enjoy the benefit of their work.

#20 Julius

What keeps me up at night? blogwalking all night long…It keeps me up at night..:)

#21 Cheryl P

Kids are still #1 for me….and my kids are grown. It seems that it doesn’t matter how old they get, their problems still cause you worries.

The 2nd for me is always business…and marketing is the #1 question. What should I do today, did the things did yesterday get results, etc.

#22 Shamelle

Oh, your kids are adorable :-)

For me, what mostly keeps me up at night are decisions! Big ones….

Also, sometimes, if I watch a movie, TV Series or read book half way and go to sleep, I’ll keep thinking about what might happen. That is of course if its really good!

#23 Andrew F

Those are some cute kids!

I feel your startup pains. I’m getting my solo law firm off the ground, so many similar things are keeping me awake at night as well.

But it’s loads of fun!! :)

#24 Nolan

When my kids were babies and one of them woke up at night I would rock him or her in a rocking chair and sing in low voice. It worked like a charm. My guess is it is similar to the motion and sound combo that makes kids fall asleep when you drive around in a car. But they love to have you hug them and to hear your voice even better. So try a rocking chair, and practice that singing so you don’t drive your wife crazy, ha ha. :)

#25 Ragnar

Aww, cute kids. :)

I can understand it’s painful starting up new businesses, but in some cases it results in great wealth — so it’s pretty exciting too.

The fear of nightmares is what is keeping me away from sleep.

#26 egi

internet always keep me awake at night :)

#27 Peter

Cute pictures of the kids.
What keeps me awake at night is thinking about how to better my situation all the time.
Somtimes I can be awake for hours thinking about how to solve business / work problems in the most efficient mannor possible.. i guess this is what happens when ur a geek :)

#28 Jimy Wong

Hi Ben,
First thing first, you got cute kids. Just do what you like is the best way of life.
Peter, you need time. Be the best and slowly. Look around you, don’t ignore everything.
All the best!!

#29 Chad Gary - Youth Organization Specialist

My laptop keeps me awake at night. Very difficult to put it down sometimes.

#30 Alicia Wills

My husband snoring keeps me up!

#31 Tim

As a father of five, I feel your pain.

Good list, and I’d like to comment on number four. Regular exercise in some form not only keeps you healthy, but also gives you energy, which you can then apply back to your business.

My recommendation: bicycle riding or swimming, both great aerobic activities

#32 Ben Yoskovitz

Thank you for all the comments. Seems I’ve struck a nerve with this post - and I’m far from the only one getting very little sleep at night!

#33 Ron McDaniel

Don’t worry Ben, it gets better between 7 and 9 - then they get hard to deal with again. :)

Commenting on your Quick vs Rash comment - I just started a new endevor - http://virtualbuzzassistant.com - and I am coaching people though starting their own Virtual Buzz Assistant business. One person got completely hung up for over a week on whether they should open a PO Box first or file the papers for their LLC first.

My advice to him was to accept that you will make mistakes, but most mistakes are better than wasting too much time trying not to make any mistakes. Fail forward.

#34 Immer

I think my insomnia keeps me awake at night. That’s terrible.

#35 Bonnie

Hi Ben,

Totally understand. Been there, done that! It will get better, then it will get worse. Mine are grown and married. I miss staying up all night with them.

Enjoy while you have them.

#36 Chantal

You are so spot on with hiring good staff. After having five start up companies (some huge successes others miserable failures), I can honestly tell you that there is no better day than the day you realize you can go to lunch or take a day off and everything is running smoothly and money is flowing in the door.

Your staff are what differentiates you from being a manager or a supervisor (baby sitter).

#37 AJ James

1 thing that keeps me up at night is whatever my wife says before I go to sleep.

She has a happy knack for dropping big news right before she falls sound asleep, leaving me wide awake and panicking.

“goodnight honey, by the way I’m pregnant” - Snooze zzzzz

“I think we should move to New Zealand” - Snooze zzzz

#38 Bonnie

Keeping my employees busy - keeping enough work coming in!

#39 DJ Carroll

I love the point about the rash decisions vs quick decisions.

I am in my second year of running yard smart lawn care & landscaping and let me tell ya its tough trying to be mr nice and mr right all the time along with mr get it done

Great PosT!

#40 Kristin

Okay, so this is my first time visiting your blog, so hello! I randomly came across it and I really enjoy your writing. The pictures of your family are so cute.

I’ve been working on starting my own business, and wow, I am always up all night too. haha

#41 MorganLighter

Ben, you want to know what keeps me awake at night?
Kids -no. Barking dogs - no. Indigestion - no. Prostate problems - no. My wife snoring - no.
It’s wondering how I could ever become as smart as you!

#42 Rick

What keeps me up at night? For the last ten months - nothing. Prior to that about anything would keep me awake. Just thinking and worrying some. Then I decided to slow down, let some projects sit, not argue, and just be more laid back. Result? I fall asleep within fifteen minutes and if something wakes me I go right back to sleep, I don’t set an alarm anymore yet I still wake up when I need to.

#43 Murthy Rao

when i achieve my dollar target per day I'll sleep without any worries…. Otherwise I'll awake at least thrice in a night…. now I'm earning 50$ per day…. unfortunately my target is 150$ per day…. ha ha ha….

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