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You Don’t Have To Play With Yourself Anymore

March 22, 2007 by Ben Yoskovitz

ilovetoplay.com is a new social network for people looking to play with other people. Sports that is.

From their site:

ilovetoplay.com connects sports participants. This service helps you find the people you need to connect with so you can better organize your sports activities. Just about everyone and every activity in sports can use and benefit from this service: players, teams, coaches, instructors, schools, camps, clinics, facility providers (such as gyms, courts, fields, pools, etc.), game, tournament, and league organizers, and more.

It’s a cool idea – a niche social network – which is an extremely popular business to get into these days. Making money is the tricky part, and right now ilovetoplay has a bit of AdSense advertising on the site but not much more. Still, it’s early, and you can see the potential as they draw more traffic to secure sponsorship deals within the sports industry, get more targeted advertising and offer premium services.

One of the cool things ilovetoplay.com did recently was an online video commercial. It’s funny, catchy and attention grabbing – I think it’ll play well to their target audience:

So if you’re tired of playing with yourself, go check out ilovetoplay.com and find others to play with.

Filed Under: Montreal, Startups

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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