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We All Need Blog Goals, Even Frivolous Ones

December 2, 2006 by Ben Yoskovitz

What would a blog be without blog goals, right?

First, I think your blog should have goals. Whether it’s a personal blog, business blog or a mix of both, having goals will help you focus on what to write, how to write it, how to reach people, etc. It makes sense.

I’ve accomplished a lot of bigger goals with my blog — namely connecting with others. I’ve met a ton of great people (some in-person), and that’s led to a host of opportunities.

But what about some smaller, more frivolous goals? Goals that speak to the ego of every blogger who likes to see his/her name in the proverbial lights of the blogosphere.

So here goes…by Christmas, I’m hoping to:

  • Get into the top 15,000 at Technorati (Feel free to add me as a favorite there!)
  • Get another post on the front page of Digg. Digg is like crack, I can’t help myself!
  • Get 220 FeedBurner subscribers (I average around 190 now.)
  • Get a link from Seth Godin.
  • Run one more group writing project.
  • Finally dip my toe into some affiliate marketing (For the experience more than anything. The Bluehost link I have in the sidebar and 1 sale through Amazon don’t count!)

Those are some of my frivolous blog goals. If I achieve any of them, I’ll be happy, no question, but I’m certainly not going to lose sleep over them. Even if I don’t achieve a single one of these goals, my blog has returned incredible value to me, and I’m forever grateful for that.

1 More Day Till the Post-Thanksgiving Goal Writing Project is Over! Write Your Goals Down Now and Tell Me About It!

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Filed Under: Blogging

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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