The folks at Pronet Advertising have just released a Flash-based online game called Search Engine Smackdown.

The game is simple – pick a fighter – Larry or Sergey from Google, Bill or Paul from Microsoft, Jerry or David from Yahoo, and duke it out by answering a number of search engine related questions.

How many people will really pick Bill Gates as their fighter of choice? Come on!

Some of the questions are easy, but others are definitely a bit more challenging. And, most of the questions are quite interesting too. You’ll have some fun and you might just learn something too!

I’ve already asked them to add a Pause button, and I’m sure they’ll make a handful of improvements over time.

Go play Search Engine Smackdown!

This is a great example of buzz marketing at its finest. It’s fun, catchy, and helps Pronet extend and develop its brand and reputation in the markets where it does business. Nice job.