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Technorati Displays New Authority Ranking

May 5, 2007 by Ben Yoskovitz

Technorati just released a new feature.

I went to check incoming links to Instigator Blog on Technorati and found the interface had changed.

Technorati Authority

You’ll see that my blog has a new score called Authority.

But the number of incoming links has been removed.

My Rank still shows up although it’s gone up quite a bit in the last couple hours from around 1860 to 1808. That tells me Technorati has adjusted their algorithms a wee bit, although I’m not sure how.

There’s no news yet on Technorati’s blog according to Stan Schroeder who also noticed the change.

It’s clear that a higher Technorati Authority is better.

A lower Technorati Rank is also better, which means this concept remains unchanged.

That seems rather confusing, and I’m not sure why I need two scores to generally tell me the same thing – my position within the blogosphere – although I’m sure the Authority rank takes more into account than just links.

It will be interesting to see news break on this further and get some explanations from Technorati on what they’ve done, what Authority means, and how it can be influenced.

Filed Under: Blogging

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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