Crafting good hypotheses for your startup is hard. Most people focus on solutions rather than problems. That leads to a ton of products getting launched with zero traction.; the all-too-common “solutions looking for problems.” A good hypothesis is important because it leads to good experimental design. Good experimental design is important because you need it […]
Write
Writing things down has an amazing impact. It commits us more. It serves as a reminder and marks our past. It allows us to get things out of our brains so we can fill them up with more cool ideas. It pushes us into the future. It helps visualize things. It creates structure. It acts […]
Free E-Book “ClickPredictions” on Content Marketing Trends
I’m a big believer in content marketing. I’ve produced content to help market and promote my own business, and I’ve seen it used successfully by others as well. One of the biggest challenges with content marketing is that the barrier to produce content online is so low, everyone can do it. As a result, the […]
How Copywriting Reveals Market Segmentation Strategies
As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which market your startup is in. According […]
650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consultancy Agency
Say that 5 times fast, will ya? The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web companies, PR firms, etc. (all service companies) it’s somewhat shocking and hugely disappointing to see the amount of wasted bits […]
Founding Partner at 