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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Design Web Apps With a Scalpel Not a Hammer

April 30, 2010 by Ben Yoskovitz

Design works when it solves problems. And there aren’t many problems on the Web that you can solve using a hammer. Slamming someone upside the head is generally not the best way of getting them to do what you want. Brute force has its place, but if you’ve pummelled someone into submission, they’re not likely […]

Filed Under: Product Management

Web Apps Don’t Motivate New Users Enough

August 6, 2009 by Ben Yoskovitz

Building a successful web application is not easy. And one of the areas I find particularly lacking in many new web apps is the experience immediately after signing up. Thankfully, signing up for web applications has gotten a lot simpler and faster with authentication through Twitter or Facebook, but it’s not even the standard sign-up […]

Filed Under: Product Management

The Real Value in Tracking Event Hashtags on Twitter

June 17, 2009 by Ben Yoskovitz

Tracking event hashtags on Twitter has grown a ton in popularity over the last few years, ever since Twitter exploded at SXSW. It’s easy to do using Twitter Search by inputting the hashtag for the event. It’s not a perfect system – sometimes there’s too much noise, spam creeps in, etc. – but it’s still […]

Filed Under: Online Community

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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