When you’ve got someone by the balls, squeeze. Now think about your users and your web application. Are you squeezing ’em? Web applications typically do a very poor job of motivating users immediately after they sign up. Sign up for any web application you want and they generally drop you into a dashboard or timeline-like […]
Get Obsessed with Viral Loops
I’m obsessed with viral loops. Andrew Chen writes a great post: 5 crucial stages in designing your viral loop. Go read it. Good viral loops won’t guarantee success, but they can make a huge difference in attracting prospects and converting them into customers. By virtue of the fact that viral loops spread your product / […]
Web Apps Don’t Motivate New Users Enough
Building a successful web application is not easy. And one of the areas I find particularly lacking in many new web apps is the experience immediately after signing up. Thankfully, signing up for web applications has gotten a lot simpler and faster with authentication through Twitter or Facebook, but it’s not even the standard sign-up […]
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