You want someone to use your product, then get in their face and force them to. I’ve made this argument before. One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder. And even when users say they love your product or think it adds […]
Foursquare and Pavlov’s Dog
I’m a big fan of Foursquare. It’s not because of the game or even the possibility of getting deals at nearby locations when I check-in. What’s fascinating about Foursquare, and in my opinion, at the heart of its success to-date, is the fact that it has created a new, automatic user behavior. Remember Pavlov’s dog? […]
Web Apps Don’t Motivate New Users Enough
Building a successful web application is not easy. And one of the areas I find particularly lacking in many new web apps is the experience immediately after signing up. Thankfully, signing up for web applications has gotten a lot simpler and faster with authentication through Twitter or Facebook, but it’s not even the standard sign-up […]
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