Tech startups aren’t in the technology business. They’re in the magic business. I’m not talking about sleight of hand tricks, fooling people with funky props, or pretending to saw off someone’s head. I’m talking about providing magical experiences to customers. Startups need to sell magic. Most customers don’t understand the technology that exists behind the […]
Device Addiction: How the iPad Changes the Way Kids Interact with Technology
The iPad is an addictive device. So was the iPhone (and iPod Touch), but the iPad takes device addiction to a new level. For kids, that’s mostly because of the size (vs. iPhone): it’s bigger, easier to handle, and the graphics look fantastic. I think the iPad will fundamentally change how children interact with technology. […]
Technology to Sales: The Evolution of a Software Startup
Software startups always start out very heavily focused on technology. They have to be; they’re building some kind of software application and most of their time has to go into doing that properly. Most software startup teams are made up entirely of developers or weighted in that direction. Have a team of 4? I bet […]
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