Join me for my latest obsession: Surprise. In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web. How often do you visit a website and get surprised? Sure there are crazy, silly, surprising videos on YouTube. And those […]
People Will Pay for Surprise
Turns out, people like surprises. Who’d a thunk it? Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing! And most important for businesses out there: People will pay for surprise. Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick […]
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