• Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me

Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Where’s the Surprise on the Web?

November 4, 2009 by Ben Yoskovitz 50 Comments

Join me for my latest obsession: Surprise. In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web. How often do you visit a website and get surprised? Sure there are crazy, silly, surprising videos on YouTube. And those […]

Filed Under: Social Media

People Will Pay for Surprise

November 3, 2009 by Ben Yoskovitz 27 Comments

Turns out, people like surprises. Who’d a thunk it? Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing! And most important for businesses out there: People will pay for surprise. Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick […]

Filed Under: Marketing

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

Buy Lean Analytics

Lean Analytics

"Lean Analytics is the missing piece of Lean Startup!" - Dan Martell, founder Clarity

Get the book at leananalyticsbook.com

Get updates

Get new content directly in your inbox. Occasionally, I'll also send special content to subscribers (I promise it'll be high quality!)

  • Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me
Views expressed here are mine and mine alone.

Copyright © 2022 · Built on the Genesis Framework