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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Startup Onions

June 25, 2010 by Ben Yoskovitz

This isn’t about stinky startups or startups that give you bad breath. But it is about startups that might make you cry. Recently I’ve spent a lot more time meeting with entrepreneurs and listening to their pitches. It’s not in any formal sense, but I’m happy and eager to provide 30-minute or 1-hour blocks of […]

Filed Under: Startups

The Importance of Domain Knowledge for Startup Founders

June 21, 2010 by Ben Yoskovitz

When I launched Standout Jobs I didn’t know much about the HR / recruitment industry. I could clearly identify problems in the space, and I was passionate about fixing some of those problems, but I lacked a real appreciation for the industry itself. This led to numerous challenges, and without a doubt had a negative […]

Filed Under: Startups

How to Balance Passion and Reality in Startups

June 10, 2010 by Ben Yoskovitz

Startup founders need inordinate amounts of passion to succeed. Passion is the self-created drug that inspires startup founders to press on during tough times. Since the startup roller coaster goes from incredible highs to suicidal lows in a matter of moments, it’s important to leverage passion as a driving force. But when is there too […]

Filed Under: Startups

The Startup CEOs Role: Decision Making

June 7, 2010 by Ben Yoskovitz

Ben Horowitz has a great post on his blog titled: How Andreesen Horowitz Evaluates CEOs. One of the key elements of their evaluation is decision-making. Here’s just a quick snippet from Ben’s post: Some employees make products, some make sales; the CEO makes decisions. Therefore, a CEO can most accurately be measured by the speed […]

Filed Under: Startups

How To Pitch Your Startup to a Complete Stranger

June 2, 2010 by Ben Yoskovitz

Don’t. That’s my first reaction when I think about how to pitch a startup to a complete stranger. But that’s not the entire story. I get pitched a fair amount from people with startups or startup ideas. Oftentimes they’re interested in learning about how to raise financing. I try my best to read all the […]

Filed Under: Startups

Read Early Exits – Exit Strategies for Entrepreneurs and Angel Investors

May 31, 2010 by Ben Yoskovitz

If you’re an entrepreneur, working at a startup, or thinking about starting a company, you should read Early Exits: Exit Strategies for Entrepreneurs and Angel Investors by Basil Peters. Basil is leading the charge on demonstrating the values and benefits of early exits. He’s definitely showing people — with concrete examples — that early exits […]

Filed Under: Startups

Removing the Stigma Around Early Exits

May 26, 2010 by Ben Yoskovitz

Early exits are typically defined as those in the $15-$30M range. The average Web startup exit is in that range. Entrepreneurs and angel investors generally love early exits. Venture capitalists generally do not. And the reason is simple — If a startup manages to exit in that range with only a small amount of capital […]

Filed Under: Startups

Startup Founders Can’t Live in Silos

May 19, 2010 by Ben Yoskovitz

The “classic” founding team for a startup is one business guy and one tech guy. Sounds logical but the model is flawed and risky. The risk is this: If either founder feels like they can live in their own silo (either business or tech), the startup will flounder and the likelihood of failure increases significantly. […]

Filed Under: Startups

Startup CEOs: Masters of Alignment

May 5, 2010 by Ben Yoskovitz

If there’s one thing startup CEOs have to excel at it’s managing the alignment of interests across a ton of different people. It’s a lot more complicated than you might think. Alignment means everyone is pushing for the same goals and executing on their part in order to see the shared goals realized. It’s impossible […]

Filed Under: Startups

Startup Founders: It’s Not About Smarts, It’s About Being Opportunistic

April 19, 2010 by Ben Yoskovitz

In a recent presentation, How to Start a Company While Still in School, I said it was important to be open, take risks and be strategic. That’s absolutely true. In the presentation I said, “I’m seeking startup people.” Originally I had written on the presentation slide, “I’m seeking smart people” but I changed it for […]

Filed Under: Startups

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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