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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

You Have to Love the Startup Process

May 11, 2011 by Ben Yoskovitz

The process of starting a company is messy. It has massive ups and downs, tons of uncertainty and a significant portion of time is spent doing things you don’t know how to do, or don’t like doing. But that’s the Startup Process. Either you embrace it and love it or you get out. Don’t expect […]

Filed Under: Entrepreneurship

How to Have Startup Swagger Without Being a Complete Asshole

April 8, 2011 by Ben Yoskovitz

You need a sizeable ego to succeed in the world of startups and venture capital. Without that ego propelling you forward it’s going to be hard to wake up every morning, take the risks you need to take, and aggressively go after what you want. You won’t be able to negotiate from a position of […]

Filed Under: Personal Development

Have You Really Identified Your Biggest Competitor?

March 28, 2011 by Ben Yoskovitz

Every startup has competition. In fact, I can virtually guarantee you that someone is already working on your idea. And you know that you can’t go into an investor pitch and say, “We don’t have any competition.” That’s completely untrue and sends horrible signals to investors. But who is your biggest competitor? Most startups have […]

Filed Under: Entrepreneurship

The Risks and Rewards of Delighting Users (or Attempting To)

March 21, 2011 by Ben Yoskovitz

Delighting users is incredibly hard. Most startups don’t even try. That results in boring (although occasionally effective and useful) web applications. Some startups try too hard and end up overloading their applications with flashy funkiness that doesn’t add any real value. They might get an A for effort, but they won’t keep users happy through […]

Filed Under: Startups

Before You Start-Up Ask Yourself This Question

March 7, 2011 by Ben Yoskovitz

“Is it REALLY worth building?” Too few entrepreneurs really ask themselves this question before starting up their business. In some cases, entrepreneurs don’t even think to ask themselves the question. Sometimes, entrepreneurs just lie to themselves. Regardless of why entrepreneurs don’t ask the question it’s often a fatal mistake. A lot of people are starting […]

Filed Under: Customer Development

Lying to Yourself is a Leading Cause of Startup Failure

February 16, 2011 by Ben Yoskovitz

Although I did complete a Psychology degree at university, I’m no psychologist. And I’m no self-help guru either. But the more I think about startups and entrepreneurs, the more I think that one of the leading causes of startup failure is lying. Not lying to other people, but lying to oneself. People lie to themselves […]

Filed Under: Personal Development, Startups

Piggyback and Steal: Startups Need to be More Parasitic (In a Good Way!)

February 14, 2011 by Ben Yoskovitz

In a recent NextMontreal tech podcast (which I participate in on a weekly basis), I used the phrase, “piggyback and steal.” I thought it was reasonably catchy, so I jotted it down for this blog post. Without context it makes no sense, so let me add some. During the podcast I was talking to Frederic […]

Filed Under: Product Management, Startups

The Deadly Power of “Good Enough”

February 3, 2011 by Ben Yoskovitz

Good Enough is an extremely powerful force that works against startups. It’s easy to identify “problems” with market leaders. Take the recruitment space as an example. How many people look at big job boards like Monster and say, “They’re broken! They suck! They’re useless!” And then what do they do? They launch a startup to […]

Filed Under: Startups

Someone Else is Already Working on Your Idea

January 10, 2011 by Ben Yoskovitz

If you think you have an original idea, think again. There’s a very, very good chance it’s already being worked on. It might not be identical, but it’s likely very close. If no one else is already working on the idea you have, there’s a good chance it’s a bad one. Fundamentally, you should never […]

Filed Under: Startups

Anchor Your Startup with Big Honest Vision

January 4, 2011 by Ben Yoskovitz

“Go big or go home.” I’m (somewhat) ashamed to admit that I’ve uttered those words before. I’ve written them too. But for the wrong reasons. When I launched Standout Jobs I anchored my exuberance in the wrong milestones (such as raising money) and didn’t have the insight or validation needed to really lay claim to […]

Filed Under: Startups

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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