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Copying Emotion and Amazement in Brands and Products

February 2, 2012 by Ben Yoskovitz 7 Comments

Every so often I go into Apple’s App Store (primarily for the iPad) and look for new apps to try. I’m typically looking for new games – time killers – that I can enjoy and relax with, and maybe share with the kids as well. App discovery isn’t great, and I usually don’t end up […]

Filed Under: Product Management

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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