“Would you like to make more money?” “Is hiring people hard?” “Are you overwhelmed by email?” “Do you wish you were healthier and more fit?” For most people the only answer to these questions is “yes”. They’re truisms. Universal truths. Universal problems. And they’re unsolvable. Too many startups confuse big vision and trying to solve […]
Don’t Sell Technology, Sell Magic
Tech startups aren’t in the technology business. They’re in the magic business. I’m not talking about sleight of hand tricks, fooling people with funky props, or pretending to saw off someone’s head. I’m talking about providing magical experiences to customers. Startups need to sell magic. Most customers don’t understand the technology that exists behind the […]
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