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Startups Face Huge Risk with Channel Partner Strategy

February 25, 2010 by Ben Yoskovitz 211 Comments

Every so often I read a blog post and say, “I wish I had written that!” That was absolutely the case with Mark Suster’s post, The Fallacy of Channels: Startups Beware. Mark hits the nail right on the head with respect to the risk (and usually the abject failure) for startups using a channel partner […]

Filed Under: Startups

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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