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Product-Market Fit or Market-Product Fit?

August 10, 2010 by Ben Yoskovitz

When starting out a project we know how important it is to get out of the building, talk to prospects and figure out whether our idea holds any merit. That’s the basis of Customer Development. And the goal is to get to Product-Market Fit, where the product is validated and built for a specific market, […]

Filed Under: Customer Development

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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