You know your product best. You know every feature, how it all works, the bugs, nuances and hiccups too. You know what’s coming next in the product roadmap. You definitely know more than your customers, right? Yup, you have the Curse of Knowledge. The Curse of Knowledge is described in Dan and Chip Heath’s book, […]
Don’t Sell Technology, Sell Magic
Tech startups aren’t in the technology business. They’re in the magic business. I’m not talking about sleight of hand tricks, fooling people with funky props, or pretending to saw off someone’s head. I’m talking about providing magical experiences to customers. Startups need to sell magic. Most customers don’t understand the technology that exists behind the […]
Take Advantage of Users for Their Benefit and Yours
When you’ve got someone by the balls, squeeze. Now think about your users and your web application. Are you squeezing ’em? Web applications typically do a very poor job of motivating users immediately after they sign up. Sign up for any web application you want and they generally drop you into a dashboard or timeline-like […]
Founding Partner at 