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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

The Curse of Knowledge in Product Design

November 21, 2011 by Ben Yoskovitz 17 Comments

You know your product best. You know every feature, how it all works, the bugs, nuances and hiccups too. You know what’s coming next in the product roadmap. You definitely know more than your customers, right? Yup, you have the Curse of Knowledge. The Curse of Knowledge is described in Dan and Chip Heath’s book, […]

Filed Under: Product Management

Don’t Sell Technology, Sell Magic

November 2, 2011 by Ben Yoskovitz 27 Comments

Tech startups aren’t in the technology business. They’re in the magic business. I’m not talking about sleight of hand tricks, fooling people with funky props, or pretending to saw off someone’s head. I’m talking about providing magical experiences to customers. Startups need to sell magic. Most customers don’t understand the technology that exists behind the […]

Filed Under: Customer Development

Take Advantage of Users for Their Benefit and Yours

January 19, 2011 by Ben Yoskovitz 11 Comments

When you’ve got someone by the balls, squeeze. Now think about your users and your web application. Are you squeezing ’em? Web applications typically do a very poor job of motivating users immediately after they sign up. Sign up for any web application you want and they generally drop you into a dashboard or timeline-like […]

Filed Under: Product Management

Ben Yoskovitz

Founding Partner at Highline BETA, a startup co-creation company that launches new ventures with leading corporations and founders.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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