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Take the Mystery out of Software Pricing

December 14, 2009 by Ben Yoskovitz 18 Comments

Pricing software isn’t a pure science. Far from it. But Neil Davidson does an awesome job of demystifying product and software pricing in his book, Don’t Just Roll the Dice – A usefully short guide to software pricing. The book is very short, and he’s made it available for free as a downloadable e-book. Just […]

Filed Under: Startups

How-To Price Your Software Product

November 11, 2008 by Ben Yoskovitz 41 Comments

Deciding on pricing for a software product is never easy. There are a lot of variables and unknowns. There are certainly no guarantees. But there are some fundamental things to look at when deciding on how to price your software product. Frequency. One of the first major decisions you have to make is on frequency. […]

Filed Under: Startups

Ben Yoskovitz

Founding Partner at Highline BETA, a startup co-creation company that launches new ventures with leading corporations and founders.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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