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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Always Be Pitching

December 13, 2011 by Ben Yoskovitz

Build, measure, learn. That’s the Lean Startup mantra. It sounds simple, but it’s surprisingly tough to do well. And while it’s designed to eliminate waste and provide a speedier path through product development and validation, it can still lead to silos in how we think about startup progress. It’s so easy to spend an inordinate […]

Filed Under: Product Management

Kill the Goddamn Buzzwords and Give Me a Use Case

May 20, 2011 by Ben Yoskovitz

Recently I’ve been reviewing a bunch of startup pitches (over 150) for a couple of different things, and it’s frustrating to see potentially good ideas and quality entrepreneurs get ignored too quickly because their pitches suck. It’s like resumes with typos – there have to be some basic filtering mechanisms for written pitches, otherwise reviewers […]

Filed Under: Entrepreneurship

8 Questions on How to Prepare for VC Meetings

March 14, 2011 by Ben Yoskovitz

Lately I’ve been answering questions on Sprouter and having a lot of fun doing it. Hopefully it’s useful to the people asking as well. Not surprisingly, a lot of the questions are about VCs and investors – how to pitch them, what to pitch, how to prepare, etc. It’s a popular topic and something I’ve […]

Filed Under: Startup Fundraising

How To Pitch Your Startup to a Complete Stranger

June 2, 2010 by Ben Yoskovitz

Don’t. That’s my first reaction when I think about how to pitch a startup to a complete stranger. But that’s not the entire story. I get pitched a fair amount from people with startups or startup ideas. Oftentimes they’re interested in learning about how to raise financing. I try my best to read all the […]

Filed Under: Startups

An Introduction to Pitching Investors

March 22, 2010 by Ben Yoskovitz

Kudos to the students at McGill University for putting on some great events. I’m a big fan and advocate of anything that bridges the gap between students and startups. I was invited to speak along with Daniel Drouet at an event entitled, “The Perfect Pitch”. I’m not sure such a thing exists, but I was […]

Filed Under: Startups

Using Mega Trends When Pitching Your Startup

January 28, 2010 by Ben Yoskovitz

Lately, I’ve been thinking a lot about “mega trends” and how to use them when pitching your startup. Investors like mega trends. After all, they’re big. And most of us are aware of them and have been affected by them (or expect to be in the future). Tens of millions of baby boomers getting set […]

Filed Under: Startup Fundraising

15 Quick Pitch Tips for Kick Ass Presentations

April 20, 2009 by Ben Yoskovitz

The pitch isn’t the only thing that will make your business successful; far from it. But it sure does matter when you have an opportunity to get on stage and present. Those opportunities may be few and far between, but you don’t want to blow them. And opportunities to pitch your business should happen all […]

Filed Under: Personal Development

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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