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Lean Analytics, startups, angel investing, product management and more!

The Inauthentic Potential of Personal Branding

October 19, 2009 by Ben Yoskovitz

I’m a fervent believer in the value of cultivating and promoting one’s personal brand. I’ve put a fair amount of thought and effort into my own personal brand and reaped considerable benefits. If you want to advance your career in some way (whether it’s move up the proverbial ladder, get a new job, break away […]

Filed Under: Personal Development

Personal Branding is More Important Than You Realize

April 15, 2009 by Ben Yoskovitz

I’m a big believer in the power of developing, cultivating and promoting your personal brand. You should be too. I’ve seen the importance of personal branding firsthand through my own efforts. Some people consider the catchphrase “personal brand” cheesy. Others believe it’s overly self-centered. And I’ll admit that I’ve found it a touch embarrassing every […]

Filed Under: Personal Development

Personal Branding and the Job Market

April 22, 2008 by Ben Yoskovitz

If you don’t think personal branding is important, you’re flat out nuts. Nowadays it’s so much easier to brand yourself online – through blogging, social media, networking – and then leverage that effectively offline as well. Bringing your online branding efforts offline is key; because you can’t live exclusively online. And this is especially true […]

Filed Under: Recruiting

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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