Customers should be rewarded earlier and more often in the relationship they establish with vendors. This is true of any type of customer and any type of business. Keurig does a nice job of providing members with 10% off purchases. That’s not a ton of money when you’re buying coffee, but it’s something. More importantly, […]
Understand the Difference Between Marketing Tools, Tactics and Strategies
When it comes to marketing, you need to understand the difference between tools, tactics and strategies. A blog is a tool. Writing blog posts is a tactic. Google AdWords is a tool. Publishing ads across multiple keywords is a tactic. Combine a number of tools and tactics together and you’ve got the makings of a […]
The Art of Marketing in Montreal
The Art of Marketing is a conference being held in Montreal on September 30th. They’ve got a star-studded lineup, including: Seth Godin on Leadership & Creativity Jeffrey Gitomer on Customer Loyalty & Sales Avinash Kaushik on Brand Measurement & Analytics Mitch Joel on Digital Marketing & Social Media Max Lenderman on Experiential Marketing Andy Nulman […]
The Great Un-Cracked Opportunity: Small and Medium-Sized Businesses
Sebastien Provencher (from Praized Media) tweeted recently: The great un-cracked opportunity: small and medium-sized businesses. #geoloco He was at an event; not sure if someone said that or if there was a group discussing it. But it’s something I’ve been thinking about for awhile. And there’s certainly a lot of truth to the statement. Most […]
Startups Face Huge Risk with Channel Partner Strategy
Every so often I read a blog post and say, “I wish I had written that!” That was absolutely the case with Mark Suster’s post, The Fallacy of Channels: Startups Beware. Mark hits the nail right on the head with respect to the risk (and usually the abject failure) for startups using a channel partner […]
Telling Compelling Stories With Video
Video is a powerful storytelling medium. Just ask Thomas Clifford, who has been using video for many years to tell some great stories. Many of them might have seemed dull or unclear at the outset, but video and smart storytelling can work real magic. We’re seeing quite a few startups use video prominently on their […]
Free E-Book “ClickPredictions” on Content Marketing Trends
I’m a big believer in content marketing. I’ve produced content to help market and promote my own business, and I’ve seen it used successfully by others as well. One of the biggest challenges with content marketing is that the barrier to produce content online is so low, everyone can do it. As a result, the […]
What are the Social Media Roadblocks for Companies?
Seth Godin hits the nail on the head in reference to using the Web and social media for your business: The problem is no longer budget. The problem is no longer access to tools. The problem is the will to get good at it. There also remains a very pervasive fear within companies (especially at […]
10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan
I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers. Dharmesh Shah and Brian Halligan are smart guys. They’re the founders of Hubspot, and […]
How Copywriting Reveals Market Segmentation Strategies
As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which market your startup is in. According […]
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