How often have you seen startups go down the following road? A couple people come up with an idea. They’re excited. Really, really excited. They get nervous about competition or people stealing their plans. So they get very hush hush. They start building something. This usually involves locking themselves in a small, dark room with […]
Why are Customer Development and Lean Startup Principles So Popular?
Customer Development is hot. Lean Startups too. Customer Development is gaining momentum thanks to Steve Blank’s book – The Four Steps to the Epiphany and the uptake of its principles by many startups. The Lean Startup model has emerged as a favorite amongst startups thanks to the work of Eric Ries. Why have both of […]
Lack of Market Focus Can Kill Your Startup
Too many startups lack market focus. They don’t really understand their target customer and what that customer wants. And that lack of focus kills startups. It’s easy to look at and define a big market as a single entity – a giant, amoeba-like blob where everything and everyone in it is basically the same. This […]
A Great Case Study of Customer Development + Pirate Metrics + Lean Startup
This is a brilliant case study of someone using Customer Development, Pirate Metrics and Lean Startup principles to develop their startup. If you’re not familiar with these three concepts, here are the 3 links you need: Steve Blank’s blog on Customer Development Startup Metrics for Pirates: AARRR! by Dave McClure Startup Lessons Learned by Eric […]
The False Promise of One More Feature
How often have you said (or heard someone say), “If we just add that one new feature, we’re going to hit a home run with this thing!” I’ve heard it a lot. I’ve even said it a lot (more times than I’d care to admit.) It’s easy to get lured into the feature creep trap […]
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