I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers. Dharmesh Shah and Brian Halligan are smart guys. They’re the founders of Hubspot, and […]
How Social Media Improves Lead Conversion
A recent study by GroupM Search and comScore looked at the relationship between search marketing and social media. It’s an interesting read. The crux of the report is that people who are exposed to a brand via social media are more likely to search directly for that brand (or search terms that are lower level/closer […]
Is Linkbait Dead?
The simplest definition of linkbait is a blog post that attracts people’s attention enough to get them to link back to the post. Getting links to a blog post is crucial for SEO. Generally speaking: more links = better SEO. And better SEO = more traffic. I’m simplifying, but the basic premise is there. For […]
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