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Interrupt Users to Increase their Adoption and Engagement

February 10, 2011 by Ben Yoskovitz 8 Comments

You want someone to use your product, then get in their face and force them to. I’ve made this argument before. One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder. And even when users say they love your product or think it adds […]

Filed Under: Customer Development, Marketing, Product Management

Ben Yoskovitz

Founding Partner at Highline BETA, a startup co-creation company that launches new ventures with leading corporations and founders.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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