Tech startups aren’t in the technology business. They’re in the magic business. I’m not talking about sleight of hand tricks, fooling people with funky props, or pretending to saw off someone’s head. I’m talking about providing magical experiences to customers. Startups need to sell magic. Most customers don’t understand the technology that exists behind the […]
New Design for Instigator Blog – Lightweight and Simplified
Every so often I feel compelled to redesign this blog. The first redesign was in 2007, followed by another in 2008. It’s been a couple years since the last redesign, and this one is a big departure from the last. It’s still a work-in-progress, but I’d love to get your feedback. I really wanted to […]
Design Web Apps With a Scalpel Not a Hammer
Design works when it solves problems. And there aren’t many problems on the Web that you can solve using a hammer. Slamming someone upside the head is generally not the best way of getting them to do what you want. Brute force has its place, but if you’ve pummelled someone into submission, they’re not likely […]
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