Customers should be rewarded earlier and more often in the relationship they establish with vendors. This is true of any type of customer and any type of business. Keurig does a nice job of providing members with 10% off purchases. That’s not a ton of money when you’re buying coffee, but it’s something. More importantly, […]
A Day in the Life of Your Customer
To sell something effectively you really need to understand your customer. You need to understand who they are, what makes them tick, their motivations, fears, influencers, etc. You can look into customer profiling and personas as mechanisms for understanding your customers better. Another tactic is to create a “day in the life” storyboard. Assuming you […]
Talking to Customers Must be Part of Your Startup Culture
Customers. Love ’em or hate ’em, we all need them. They’re not always right, they’re often elusive but they’re the lifeblood of any successful company. And that’s true for a business-to-consumer play (B2C) as much as it’s true for business-to-business (B2B) organizations. One of the risks in dealing with customers is only speaking to a […]
I Love Customers
Customers are great. If you don’t think so, you’ll never succeed. Surprisingly, a lot of people consider their customers to be “the enemy” or a nuisance they’re forced to deal with. Just remember that customers: pay the bills provide good feedback find bugs you’ll never find on your own use your product in new ways […]
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