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Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Why I Blog

July 18, 2012 by Ben Yoskovitz

I’ve been blogging for a long time. I’m not as prolific as some, but I try and post weekly, and occasionally I do better than that. I’ve had long droughts too. Every once in awhile I ask myself, “Why do I blog, anyway?” As I’ve pointed out in the past, I can trace almost every […]

Filed Under: Blogging

Help Me Help You – Join the Instigator Blog Feedback Group

August 12, 2011 by Ben Yoskovitz

I love writing. Although I’ve struggled to write consistently of late, I always enjoy hitting “publish” and seeing the content go up live on the blog. I think the content is worthwhile for people, although commenting has slowly declined over the last few years. I think that has a lot to do with Twitter though, […]

Filed Under: Blogging

New Design for Instigator Blog – Lightweight and Simplified

August 1, 2010 by Ben Yoskovitz

Every so often I feel compelled to redesign this blog. The first redesign was in 2007, followed by another in 2008. It’s been a couple years since the last redesign, and this one is a big departure from the last. It’s still a work-in-progress, but I’d love to get your feedback. I really wanted to […]

Filed Under: Blogging

Write

June 30, 2010 by Ben Yoskovitz

Writing things down has an amazing impact. It commits us more. It serves as a reminder and marks our past. It allows us to get things out of our brains so we can fill them up with more cool ideas. It pushes us into the future. It helps visualize things. It creates structure. It acts […]

Filed Under: Productivity

Is Linkbait Dead?

August 18, 2009 by Ben Yoskovitz

The simplest definition of linkbait is a blog post that attracts people’s attention enough to get them to link back to the post. Getting links to a blog post is crucial for SEO. Generally speaking: more links = better SEO. And better SEO = more traffic. I’m simplifying, but the basic premise is there. For […]

Filed Under: Blogging

You Can’t Build Authority and Thought Leadership via Twitter

January 12, 2009 by Ben Yoskovitz

I’m a big fan of Twitter. It’s clearly gone mainstream in a number of ways and brings significant value for maintaining relationships, finding new ones, etc. But you can’t build authority and thought leadership through Twitter or other microblogging services (or aggregator-type services) like FriendFeed. Not unless you previously had some authority and reputation through […]

Filed Under: Social Media

Adding Disqus and AddThis to Make Blog More Social

August 20, 2008 by Ben Yoskovitz

It’s almost impossible to keep track of all the latest widgets, gadgets, plugins and features available for bloggers. New stuff is coming out daily, which is understandable, there are millions and millions of bloggers, and many of them are very dedicated to blogging — that’s a nice market with interesting opportunities. Few companies have really […]

Filed Under: Blogging

How-To Create the Perfect Company Blog

January 4, 2008 by Ben Yoskovitz

[ad#Top-Popular Posts] A company blog is extremely challenging to do well. The biggest challenge (which is not unique to a company blog) is finding the time to do it. Everyone’s swamped and blogging was just never part of the plan. But it should be. Blogging is the single best way of generating sustained, quality buzz […]

Filed Under: Blog Tips

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

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