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Pick Your Early Beta Customers Very Carefully

November 16, 2011 by Ben Yoskovitz 19 Comments

The goal of a startup is to find a sustainable, repeatable and scalable business model. And so much of a startup’s success is dependent on the early “beta period” where you provide access (to your product) to a limited group of prospects. If the beta period is a complete flop (no one uses the product, […]

Filed Under: Customer Development

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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