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Startup CEOs Make Millions of Decisions

by 41 Comments

The job of startup CEO is all about making decisions. Lots and lots of decisions.

We tend to focus on and remember big decisions — over-emphasizing their importance in the grand scheme of things. But the trick to being a successful startup CEO is mastering the art of micro-decision making.

Micro-decisions are small decisions — the type that we make tens or hundreds of times per day. And startup CEOs have to make more decisions than most people. I often think about how important all those micro-decisions really are, and how the best startup CEOs consistently move the ball forward, inch by inch, through the power and leverage of micro-decisions.

  1. Micro-decisions are all about delegating. As a startup CEO you can’t do everything yourself, it’s impossible. So you have to delegate effectively and quickly. Remember: indecision kills startups.
  2. Micro-decisions are about prioritization. Startup CEOs have to prioritize their own tasks and time insanely well, but also prioritize for everyone else too. You have to prioritize on-the-fly, and recognize when something warrants a micro-decision versus more attention.
  3. Micro-decisions are about getting things done. An unproductive startup CEO will kill the company. Startup CEOs are often the visionaries, but you have to balance that with flat-out, hardcore, getting shit done.
  4. Micro-decisions are combined to make a difference. You’d be surprised how small decisions can make a big impact. String together a few small decisions and suddenly you’ve had a huge influence on where things are going.
  5. Micro-decisions can’t be ignored. You can’t ignore small decisions as unimportant. And you can’t delay them either. They have to be quick, pulled together with an overall master plan, and executed on.

Startup CEOs have to make millions of decisions. In large part, their job is to act as the final decision maker on things. That likely includes all the major decisions on vision, product strategy, go-to-market strategy, financing, etc. But just as important are all the micro-decisions that have to be made to keep a business operating and pointing in the right direction. You might think that a startup is all about moving from major milestone to major milestone in a crazy, rollercoaster sort of way (and to some degree that’s true!), but it’s really much more about taking individual steps (often many at once, in parallel), plugging away – decision-by-decision.

Filed Under: Startups

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  • Good article. It is so true that in a start up you are required to make millions of decisions. The best way to move beyond this is to create a system that will run by itself so that when the time is right the CEO will be able to delegate lesser tasks

  • Good article. It is so true that in a start up you are required to make millions of decisions. The best way to move beyond this is to create a system that will run by itself so that when the time is right the CEO will be able to delegate lesser tasks

  • Good article. It is so true that in a start up you are required to make millions of decisions. The best way to move beyond this is to create a system that will run by itself so that when the time is right the CEO will be able to delegate lesser tasks

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  • A great post man. Its true that there are like a million decisions to be made – some given a lot of thought and time, some others. There's another decision – deciding what decision to give more thinking time and thought!!!

  • A great post man. Its true that there are like a million decisions to be made – some given a lot of thought and time, some others. There's another decision – deciding what decision to give more thinking time and thought!!!

  • A great post man. Its true that there are like a million decisions to be made – some given a lot of thought and time, some others. There's another decision – deciding what decision to give more thinking time and thought!!!

  • mygoblog

    thanks. your article has provided many lessons for me, once again thanks a lot <a title=”My business Online” href=://mygoblogonline/My Business Online”>My Business Online

  • Start up is all about doing something in order to establish yourself in the market. And thus it is required and understood that the CEO ends up make 100s of decision. Because at time number of people working in the business shall be handful and a single person may be wearing different hats in a day.

  • Start up is all about doing something in order to establish yourself in the market. And thus it is required and understood that the CEO ends up make 100s of decision. Because at time number of people working in the business shall be handful and a single person may be wearing different hats in a day.

  • Start up is all about doing something in order to establish yourself in the market. And thus it is required and understood that the CEO ends up make 100s of decision. Because at time number of people working in the business shall be handful and a single person may be wearing different hats in a day.

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  • These decisions are life making decisions. It make you or break you especially if you are making important decisions for your company.

  • Thanks for the great advice! I just came across your blog and love the content. I look forward to reading your posts in the future

  • barsandnightclubsaustralia

    Brilliant article!!!! As someone involved in a startup, the biggest issue I have is the fact that there is no precedent within the business to guide the decision making process.

    Excellent article and blog I shall read on !!!!!

  • Yea – you are right about the decisions, but finally this is their work and that's what for they receive money!

  • Its all about making that One right decision that will make your company succeed and flourish all the way to the top!

  • I agree that they have a lot of decisions to make…much more than other people…but that's why they have bigger salaries than most people – of course, if they make good decisions and startup becomes successful…

  • good article dear friend.. was the result of our decisions determine our success to the front, very good this article, please visit the blog and give me your comment a very valuable friend

  • good article dear friend.. was the result of our decisions determine our success to the front, very good this article, please visit the blog and give me your comment a very valuable friend

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  • I read your profile today and it was so good to me.i feel you are the only one missing in my entire life so i decided to stop on and let you know that i am interested to be a friend first.When the fight begins within himself, a man's worth something

  • Small decisions are the big decision. One must map this “small” process to achieve the greater good.

    “I am here to serve.”
    The Window Man

  • Big decisions are important. They are taken only by people with spinal cord

  • nice post.. thanks for share 🙂 happy new year 2010
    best regard

  • As an owner of a smaller company I can attest to #2 and #3. In a recent survey of top level company exec's. The number one determining factor for hiring management is their ability to fully complete tasks that are of the highest priority.

  • Jeff,

    I couldn't agree more. Delegation is the key to getting things going. Of course, to get it off the ground, on person making decisions may be enough, but for longevity and success delegation becomes key down the road. I enjoyed it Ben

  • This is a place for great inspiration, your blog is really interesting

  • Most startup CEOs don't have bigger salaries. Often times they work for free or certainly at a reduced rate than what they could earn on the open market. That's the trade-off they make for equity and aiming to hit home runs with their startups.

  • Actually, I think about it in quite the opposite way – it's about making all the right small decisions, step by step, versus making the one big decision that's going to “guarantee” success.

  • Right on my friend. Incremental is the way to go.

  • Making decisions is very important 🙂 Good article.

  • Harrisonquack

    Decisions of a CEO make a professional worthy of occupying the CEO's chair. No place better than this to mark and specify what decisions are and their importance.

  • Even the simplest business start ups require so many decisions. My carpet cleaning business is a one man shop with 2 forms of advertising and I'm making 100s of decisions per week. I hope to expand and delegate in the near future. Thanks

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  • This article is really good, thanks a lot an keep the good work going

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Ben Yoskovitz

Founding Partner at Highline BETA, a startup co-creation company that launches new ventures with leading corporations and founders.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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