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Quoted in The New York Times – The Power of Blogging

July 15, 2008 by Ben Yoskovitz

The New York Times

At this point, you really can’t question the power of blogging. It works. There are examples of blogging working across different industries, for different reasons. It’s great for customer service. It’s great for building up a following (that you can then leverage into all kinds of different businesses.) Blogging might not be for everyone, but you can’t deny it’s value. Even when some people are supposedly quitting…

After all, look at what happened to yours truly recently — I was quoted in The New York Times (free registration required).

Truth be told, I didn’t even know the author, Paul B. Brown, was going to quote me. I’d never heard of him until a reader emailed me to congratulate me. My guess is that Mr. Brown used Google to search for relevant content related to his article and came across my blog. Unless he’s been a faithful reader for some time, but the article he quoted was from April 2007.

In Mr. Brown’s article, Being Serious About Your Own Money, he’s taking about how entrepreneurs often forget to manage their personal finances, because they’re so focused on their businesses. Often, entrepreneurs put their personal finances at huge risk to accommodate and support their business ventures.

The article he quoted that I had written way back when was on that very subject — Entrepreneurs Should Plan Their Finances And Invest Wisely. I re-read my post and it’s certainly true; it’s easy to forget your own finances, let things slip (even paying bills, or paying yourself!) and get overwhelmed in an avalanche of financial trouble…

It was cool to be quoted in The New York Times. It was great that one of my readers pointed me to the article. I really do owe Mr. Brown a thank you…

Filed Under: Blogging

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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