PayPerPost knows how to stay in the headlines. Aside from the raging debate over paid content and what that means to blogging, etc. they’ve now purchased select assets from Performancing.com.
I’ve frequented Performancing for some time, reading their content, signing up for their ad network. Their site is a great resource for bloggers, but I wonder how the community will respond since PayPerPost is not exactly the most well-liked company out there.
Nick Wilson of Performancing comments on the news.
PayPerPost’s purchase focuses on Performancing Metrics (blog analytics service) and Performancing Exchange (online “classifieds” for bloggers.) I haven’t used either service but my guess would be that Performancing was spread rather thin and wanted to focus on less things, and “go deep.”
Although I haven’t seen huge success (and none whatsoever on this site) for Performancing Partners, their blog ad network, my guess is they’re focusing their efforts there. Maybe there are other projects too…we’ll have to wait and see.
I’ll be very interested to see what happens with this move by PayPerPost. Not because I’m a huge fan (I’m ambivalent on paid content; doesn’t really bug me, but I’m not in love with it either), but because they’ve caused such an uproar in the blogosphere.
Now that they’re encroaching into more loved blogging space, what will happen next?
Image from PayPerPost.com.