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Instigator Blog

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A New Design for Instigator Blog

January 7, 2008 by Ben Yoskovitz

I thought I’d start 2008 with something new … so after many months and a few delays in-between, I’m very happy to launch the latest design for Instigator Blog!

If you’re reading this via RSS — come check it out…

This is a completely new design from my old one. And for this go around, I brought in some heavy hitters. I came up with much of the original design, but then worked with Francis Wu and Nicolas Pin to get it done.

I really feel this design does a great job of raising the bar. It adds a serious element of sophistication and professionalism, but continues to maintain an edge. It’s certainly a softer, more subtle design than before, but it’s still the Instigator Blog after all.

In redesigning the blog I examined every single element of it. This wasn’t just a facelift, it was reconstructive surgery. I examined every nook & cranny, and made a number of fairly significant design and information architecture decisions. Of course, there are still a few details to iron out, which I’ll be doing in the coming days. And, I’m writing a much more detailed post explaining the process I went through in redesigning the blog, and that should be coming soon.

But for now, please come check it out and let me know what you think. Thanks!

Filed Under: Blogging

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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