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More People Spread Link Love With DoFollow

April 13, 2007 by Ben Yoskovitz

Turns out we’ve got a movement on our hands.

I wrote about removing NoFollow from your blog just about a month ago. Since then more and more people have followed suit. I didn’t start the movement, but it’s nice to be a part of it and push it along.

For those catching up, NoFollow is a tag added automatically to URLs input into comments so that those URLs don’t gain any link love / Google juice from you. It was a means to deter spammers from posting comments to try and boost their URLs search rankings. Of course it didn’t deter spammers at all. And people who comment properly and regularly on your blog weren’t getting as much value as they could from doing so.

Removing NoFollow is extremely easy and there are numerous WordPress plugins for doing so.

What’s particularly interesting about this whole thing is the true movement of people making the switch to DoFollow – inspired by others.

DoFollow iconRanda Clay has made the move, and on top of that she’s created a cool little icon you can put in your sidebar to let people know that you’ve setup DoFollow.

It’s a nice way for bloggers to show they care about the people who comment regularly and add real value. Plus, it’s a great move on Randa’s part to do a little marketing of her own…nice work Randa!

If you haven’t setup DoFollow yet, go for it. Don’t be shy. You won’t get more spam. You won’t have more work to do. At minimum you’ll be helping others. You may also start to see more comments and interesting discussion take place on your blog, which is what it’s all about.

Added Note: Andy Beard just informed me of his No NoFollow I Follow DoFollow Community setup through BUMPzee. I’ve just signed up to show my support for the cause.

Filed Under: Blogging, Online Community

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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