You can and should linkbait people. Try and get their attention, and hopefully they’ll link back.
Of course, you try that a few times, build up a bit of a relationship, and eventually you get a chance to do some guest writing.
With that, I’m very pleased to point people towards my guest post at Copyblogger: Are You Using the Five Types of Links Properly?
The post was spurred on by Brian’s own thoughts about the merits of using the anchor text, click here. Is he right? Is he wrong? You have to read the post to find out!