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Good Business Bad Business

January 22, 2010 by Ben Yoskovitz

Not all business is created equal. Not all revenue is created equal either. Everything has a cost. Bad business and revenue can cost more than they’re worth to acquire.

You need to have clear definitions of good business and bad business for your own company. The definitions can change over time (almost everything does evolve) but you need definitions just the same. Then you need the intestinal fortitude and vigilance to say “NO” when bad business lands on your doorstep. Otherwise it’s too easy to get distracted (and sometimes destroyed) by it.

Filed Under: Startups

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Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

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