One of the most damaging words an entrepreneur can use is “whatever.”
It’s one of the 7 words that entrepreneurs should never say.
The only context where the word “whatever” works is when speaking to someone you trust, and you say, “Do whatever you think makes sense.”
But otherwise it smacks of indecision, laziness and worse…apathy.
Answering a question with “whatever” is tantamount to saying, “I don’t really care.”
And entrepreneurs should always care about what’s going on with their business.
It’s better to say, “I’m not sure,” or “What do you think?” when a question is asked that you don’t readily have an answer for. And if it’s not a #1 priority for you, delegate. Don’t use “whatever” as an excuse; the issue-at-hand might be extremely important to the person you’re speaking with, and “whatever” can come across as extremely uncaring and demeaning.
Part of being an entrepreneur is handling issues you’re not familiar with and doing things you don’t enjoy. In either case “whatever” is an escape route — but each time you escape responsibility you’re chipping away at your chances for success.
Don’t say whatever. Prompt discussion, dialogue, debate. Ask questions. Delegate. But don’t give up, stop caring or escape responsibility.
What words would you never use as an entrepreneur or small business owner? What words hold a negative context for your success?