• Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me

Instigator Blog

Lean Analytics, startups, angel investing, product management and more!

Create a 3-D Product Box Easily With Photoshop

January 30, 2007 by Ben Yoskovitz

It’s always a good idea to include images on your site, landing page or online sales letter. I’ve seen studies done on the effectiveness of landing pages (although I don’t have a reference to point you to right now) that indicate the use of images is very important.

I think this is even more critical when selling a non-tangible item, something people won’t touch and feel.

For example – you might be selling software that’s dowloaded or hosted, so the client never gets any actual software box. Or e-books, white papers, audio books, etc. — all great examples of items that might not have a physical component to them, but benefit from the use of an image.

People like to see what they’re buying.

I wanted to create a 3-D Product Box for my business blogging site precisely for that reason. To give people a more tangible feeling, to show them that my services include documentation. I think it adds a more comfortable feeling to the site and my approach.

Creating the 3-D Product Box is quite easy using Photoshop, and I found a very helpful guide: Create a Product Box in Photoshop.

If you’ve got a bit of experience with Photoshop this should be very straightforward. I did have to fiddle around with the final steps regarding the shadow behind the box, otherwise they were spot on.

Admittedly, my example above isn’t great – the text isn’t ultra-clear and the URL is totally lost. But I did it quickly as a demonstration – work a bit more with the colors, layout, fonts, etc. – and you can produce a 3-D Product Box that is extremely clear, easy to read and effective at giving people an image of what you’re selling.

Filed Under: Marketing

Want more content like this?

Signup for free and you'll get new content as soon as it's available. Thanks!

Ben Yoskovitz

Founding Partner at Highline Beta, a hybrid venture studio and VC firm that works with large, ambitious companies to identify new areas of opportunity through internal and external innovation.

Previously I was VP Product at VarageSale and GoInstant (acq. $CRM), and Founding Partner at Year One Labs.

Angel investments include: Breather, Spoiler Alert, SendWithUs and others.

My bio »

Buy Lean Analytics

Lean Analytics

"Lean Analytics is the missing piece of Lean Startup!" - Dan Martell, founder Clarity

Get the book at leananalyticsbook.com

Get updates

I've moved to Focused Chaos a newsletter focused on startups, investing and more. Please visit there to subscribe and get weekly content.

  • Startup & Investor Resources
  • Recent Posts
  • Search
  • Contact Me
Views expressed here are mine and mine alone.

Copyright © 2023 · Built on the Genesis Framework