Many years ago when I started blogging I wrote a lot about small business and blogging. How to blog well was all the rage back then, and I studied some of the greats, like Copyblogger and Liz Strauss. These days you see a lot more “how-to’s” for Twitter and social networking, but blogging still remains huge. And in my mind, absolutely critical for building authority and thought leadership.
In 2007 I started Standout Jobs and jumped headfirst into the HR/recruiting space. It’s been quite an experience.
Since that time I’ve been looking for ways to blend my knowledge and thoughts on blogging (+social media) and HR/recruiting. Recruiting is evolving at a faster pace than ever. And I don’t see that trend abating any time soon. If anything, things in HR/recruiting are going to get faster, crazier and much more interesting in years to come. But even as recruiters flock to Twitter as the next big thing in recruitment (and I do think it has HUGE potential), blogging remains one of the best ways to attract, engage and convert the right job seekers into candidates and hires.
With that in mind, I’m very pleased to publish A Definitive Guide to Corporate HR Blogging.
The Guide is a very how-to, practical walkthrough of blogging for corporate HR and corporate recruiters. There’s no shortage of great resources on blogging available online, but there’s a dearth of consolidated information when it comes to corporate HR blogging. And that’s a gap I hope we’ve filled.
The Guide is almost split in half — the first half making a case for blogging and helping you bring that case and value proposition to your organization. The second half focuses in on how to blog effectively, but with a corporate HR blogging spin/center.
We’ve compiled resources and expertise from across the Web – from HR bloggers, corporate bloggers, small business gurus and more. Thank yous need to go out to Intel, Amy Beth Hale, Ben Gotkin, RSM, Becky McCray, Laurie Ruettiman, Dan Schawbel, Jim Kukral, Willy Franzen, Barbara Adachi, Deloitte and others who provided their input, tips, etc.
Blogging is as relevant today as it’s always been, and it can serve as the cornerstone of a successful social media recruiting initiative. Hopefully this Guide brings you one step closer to success in that regard.